AIPS ASIA News:

The Asian Football Confederation (AFC) is delighted to announce a new global partnership with Midea, a world-leading brand in white goods, vacuum cleaners, and kitchen appliances.

This multi-year agreement will see Midea become a Global Supporter of the AFC’s club competitions, which include the AFC Champions League Elite™ from the final stages of the 2024/25 season to the 2028/29 season, and the AFC Champions League Two™ and AFC Women’s Champions League™ from the 2025/26 to the 2028/29 seasons.

As a Global Supporter, Midea will have exclusive rights to promote their products across all AFC club competitions worldwide, enhancing their brand presence and engaging with millions of football fans.

Datuk Seri Windsor John, the AFC General Secretary, said: “The inaugural season of the AFC’s transformative new era of club competitions has proved to be an undoubted success, and they are set to grow even further in the coming years.

“We are delighted to welcome Midea as a Global Supporter onboard this exciting journey, which further underlines the global appeal of the AFC’s world-class club competitions, and are excited to work closely with them to create more unforgettable moments for our passionate Asian football fanbase.”

Lewis Fu, President of Midea International Business, said: “Midea is excited to partner with the AFC as a Global Supporter of the AFC Champions League Elite™, AFC Champions League Two™, and AFC Women’s Champions League™. These AFC club competitions offer Midea a unique opportunity to reach a large global audience while also speaking directly to fans and consumers locally all across Asia and the Middle East.

“At Midea, we are strong believers that the AFC club competitions are among the fastest-growing events in the sporting world, and we cannot wait to start working together with the AFC to deliver iconic moments for football fans and home appliance consumers alike for the next four years.”

Patrick Murphy, CEO of AFG, said: “We are thrilled to welcome Midea as a Global Supporter of the AFC’s club competitions from the 2025/26 to 2028/29 seasons. We deeply value their trust and collaboration in this partnership, as we continue to expand and enhance Asian club football, delivering premier experiences to our fans and audiences worldwide.”

About the AFC
The Asian Football Confederation (AFC) is the governing body of Asian football and one of the six Confederations making up FIFA. Established in 1954, the AFC is headquartered in Kuala Lumpur, Malaysia, and comprises 47 Member Associations.
 
The AFC organises the AFC Asian Cup™, the AFC Women’s Asian Cup™ and the AFC Futsal Asian Cup™ which are the flagship Continental national team football and futsal competitions, while the AFC Champions League Elite™ and AFC Women’s Champions League™ are the premier competitions for Asian clubs, drawing millions of fans to the beautiful game across the length and breadth of the Continent and beyond.

About Midea
Midea is the world’s leading smart home appliances brand and covers a wide range of product categories, including air conditioners, refrigerators, washing machines, dishwashers, ovens, air fryers, and robot vacuum cleaners. Midea Group, established in 1968, is a leading global technology company with over 190,000 employees worldwide, an annual revenue of USD57.5 billion in 2024, and ranked #277 on the 2024 Fortune Global 500 list. Find out more about Midea home appliances at midea.com/global and Midea Group at midea.com.cn/en

About Asia Football Group
Asia Football Group (AFG) is the exclusive commercial agency for the Asian Football Confederation’s (AFC) competitions from 2023-2028. AFG’s partnership with the AFC covers the commercial rights for all major AFC National Team and Club competitions, including the AFC Asian Cup™, AFC Asian Qualifiers™, AFC Women’s Asian Cup™, AFC Women’s Olympic Qualifiers, AFC Champions League Elite™, AFC Women’s Champions League™, and AFC Champions League Two™ as well as AFC youth and futsal competitions.

Courtesy AFC