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Jeonbuk State, in collaboration with the Jeonbuk State Office of Education and Jeonbuk Physicl Education Middle & High School, is continuing international exchange and friendship through sports by delivering sports equipment donated by students to youth in three African nations. On the 5th, the State and the Office of Education held a send-off ceremony at Jeonbuk Sports Middle & High School for the project titled “Re; Play Together, Jeonbuk Sports Friendship Gifts,” shipping the items to Zimbabwe, Kenya, and Namibia. The theme, ‘Re; Play Together,’ signifies resuming games (Re; Play) that had been halted due to a shortage of soccer balls and sports gear, this time together with Jeonbuk.

This initiative goes beyond mere material support; it aims to practice solidarity and friendship across borders through sports and to expand the foundation for exchange among future generations. In particular, sharing equipment that students actually used spreads the value of sharing while extending Jeonbuk’s international sports diplomacy into schools and the local community. The project originated from visits last year by officials from Zimbabwe and Namibia, with whom Jeonbuk has maintained international sports exchanges. During their visit to Jeonbuk Sports Middle & High School, they requested support for sports equipment. Students readily agreed to contribute, leading to a broader international exchange program supported by the State, the Office of Education, and the school. The donated items total 616 pieces across 12 sports, including soccer, taekwondo, shooting, archery, swimming, etc. —comprising both gear previously used by students and new items collected for this project. The equipment will be delivered to the Ministry of Sport, Recreation, Arts and Culture and National Olympic Committees of each country via Zimbabwean diplomatic missions and international shipping. It will then be distributed to young athletes and youth active in organizations such as the Kirsty Coventry Academy in Zimbabwe, the Waitaka Taekwondo Club in Kenya, and the MTC Hopsol Youth Soccer League in Namibia.

Kim Jong-phil, Director General of Jeonbuk State’s 2036 Summer Olympics Bid Department, stated: “I hope the precious sports items that nurtured the dreams of our Jeonbuk students will serve as a new source of hope for African youth. Moving forward, we will continue to promote international exchange through sports, guided by the International Olympic Committee’s (IOC) core values of inclusion and solidarity.” Im Young-gun, Director of Arts, Physical Ed & Health Division at the Jeonbuk State Office of Education, said, “It was a meaningful opportunity for our students to put into practice the spirit of sportsmanship through sharing and caring while developing a global perspective. We hope that the students’ small but heartfelt gesture will be warmly received by young people in Africa.”

Meanwhile, Jeonbuk State has been steadily expanding its international sports network by dispatching a Taekwondo demonstration team to the World Taekwondo U-21 Championship in Kenya, participating in the World Union of Olympic Cities General Assembly, and broadening sports exchanges with African nations. Starting with the “Sports Friendship Gift” pilot project, Jeonbuk State plans to consider expanding the countries and sports covered by the initiative, while also promoting the hosting of international sporting events and exchange programs inviting young athletes from overseas, with the goal of developing Jeonbuk into a specialized international sports city.

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New AFC club competition brands hailed by AFC Marketing Committee

The latest new brands, anthems and trophies commemorating the dawn of a new era for the Asian Football Confederation (AFC) club competitions were lauded by the AFC Marketing Committee at its second meeting in Kuala Lumpur, Malaysia on Friday.

Held just hours before the official draw ceremonies for the AFC Champions League Elite™ 2024/25 League Stage and AFC Champions League Two™ 2024/25 Group Stage, Chairperson Dasho Ugen Tsechup opened the proceedings by praising the branding efforts undertaken in creating a distinct and vibrant identity for each of the new club competitions.

Chairperson Dasho Ugen Tsechup said: “The AFC is on the verge of heralding a new era for the Asian club game. The revamp is a monumental milestone in our history, and expanding and enhancing our football footprint across the globe by establishing visually stunning and dynamic brands is a critical component to this process.

“Our long-term success will depend largely on our ability to develop brands that match not only our world-class ambitions, but also solidify the connection between Asia’s passionate fans and the revamped club competitions.”

“We have already launched the four new brands and the dazzling new trophy for the AFC Women’s Champions League™, all of which have been well received, and I am confident that the trophies and anthems to be unveiled later today and in the coming days will build on our solid foundations to achieve even greater success in the years to come,” added Chairperson Dasho Ugen Tsechup.

At the same time, members of the Committee were also pleased to note the far-reaching impact of the AFC Asian Cup Qatar 2023™, which took its place in history as the most extensively covered and accessible edition.

The coverage of the 18th iteration of Asia’s crown jewel grew by more than 400%, reaching as many as 187 territories and countries, with broadcast coverage hours rising by a staggering 263% whilst generating a cumulative audience of 501.5 million and cumulative reach of 2.2 billion.

Additionally, the Committee also received updates on the numerous marketing and promotional activities which played a pivotal role in the record fan engagement figures attained in Qatar as well as the absorbing sponsorship campaigns activated in collaboration with the AFC’s family of commercial and brand partners.

Similarly, the commercial milestones of the AFC U23 Asian Cup Qatar 2024™ and the AFC Champions League™ Final 2023/24 were also outlined to the Committee.

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New AFC club competition brands hailed by AFC Marketing Committee

The latest new brands, anthems and trophies commemorating the dawn of a new era for the Asian Football Confederation (AFC) club competitions were lauded by the AFC Marketing Committee at its second meeting in Kuala Lumpur, Malaysia on Friday.

Held just hours before the official draw ceremonies for the AFC Champions League Elite™ 2024/25 League Stage and AFC Champions League Two™ 2024/25 Group Stage, Chairperson Dasho Ugen Tsechup opened the proceedings by praising the branding efforts undertaken in creating a distinct and vibrant identity for each of the new club competitions.

Chairperson Dasho Ugen Tsechup said: “The AFC is on the verge of heralding a new era for the Asian club game. The revamp is a monumental milestone in our history, and expanding and enhancing our football footprint across the globe by establishing visually stunning and dynamic brands is a critical component to this process.

“Our long-term success will depend largely on our ability to develop brands that match not only our world-class ambitions, but also solidify the connection between Asia’s passionate fans and the revamped club competitions.”

“We have already launched the four new brands and the dazzling new trophy for the AFC Women’s Champions League™, all of which have been well received, and I am confident that the trophies and anthems to be unveiled later today and in the coming days will build on our solid foundations to achieve even greater success in the years to come,” added Chairperson Dasho Ugen Tsechup.

At the same time, members of the Committee were also pleased to note the far-reaching impact of the AFC Asian Cup Qatar 2023™, which took its place in history as the most extensively covered and accessible edition.

The coverage of the 18th iteration of Asia’s crown jewel grew by more than 400%, reaching as many as 187 territories and countries, with broadcast coverage hours rising by a staggering 263% whilst generating a cumulative audience of 501.5 million and cumulative reach of 2.2 billion.

Additionally, the Committee also received updates on the numerous marketing and promotional activities which played a pivotal role in the record fan engagement figures attained in Qatar as well as the absorbing sponsorship campaigns activated in collaboration with the AFC’s family of commercial and brand partners.

Similarly, the commercial milestones of the AFC U23 Asian Cup Qatar 2024™ and the AFC Champions League™ Final 2023/24 were also outlined to the Committee.

Videos
”More>>”

Jeonbuk State, in collaboration with the Jeonbuk State Office of Education and Jeonbuk Physicl Education Middle & High School, is continuing international exchange and friendship through sports by delivering sports equipment donated by students to youth in three African nations. On the 5th, the State and the Office of Education held a send-off ceremony at Jeonbuk Sports Middle & High School for the project titled “Re; Play Together, Jeonbuk Sports Friendship Gifts,” shipping the items to Zimbabwe, Kenya, and Namibia. The theme, ‘Re; Play Together,’ signifies resuming games (Re; Play) that had been halted due to a shortage of soccer balls and sports gear, this time together with Jeonbuk.

This initiative goes beyond mere material support; it aims to practice solidarity and friendship across borders through sports and to expand the foundation for exchange among future generations. In particular, sharing equipment that students actually used spreads the value of sharing while extending Jeonbuk’s international sports diplomacy into schools and the local community. The project originated from visits last year by officials from Zimbabwe and Namibia, with whom Jeonbuk has maintained international sports exchanges. During their visit to Jeonbuk Sports Middle & High School, they requested support for sports equipment. Students readily agreed to contribute, leading to a broader international exchange program supported by the State, the Office of Education, and the school. The donated items total 616 pieces across 12 sports, including soccer, taekwondo, shooting, archery, swimming, etc. —comprising both gear previously used by students and new items collected for this project. The equipment will be delivered to the Ministry of Sport, Recreation, Arts and Culture and National Olympic Committees of each country via Zimbabwean diplomatic missions and international shipping. It will then be distributed to young athletes and youth active in organizations such as the Kirsty Coventry Academy in Zimbabwe, the Waitaka Taekwondo Club in Kenya, and the MTC Hopsol Youth Soccer League in Namibia.

Kim Jong-phil, Director General of Jeonbuk State’s 2036 Summer Olympics Bid Department, stated: “I hope the precious sports items that nurtured the dreams of our Jeonbuk students will serve as a new source of hope for African youth. Moving forward, we will continue to promote international exchange through sports, guided by the International Olympic Committee’s (IOC) core values of inclusion and solidarity.” Im Young-gun, Director of Arts, Physical Ed & Health Division at the Jeonbuk State Office of Education, said, “It was a meaningful opportunity for our students to put into practice the spirit of sportsmanship through sharing and caring while developing a global perspective. We hope that the students’ small but heartfelt gesture will be warmly received by young people in Africa.”

Meanwhile, Jeonbuk State has been steadily expanding its international sports network by dispatching a Taekwondo demonstration team to the World Taekwondo U-21 Championship in Kenya, participating in the World Union of Olympic Cities General Assembly, and broadening sports exchanges with African nations. Starting with the “Sports Friendship Gift” pilot project, Jeonbuk State plans to consider expanding the countries and sports covered by the initiative, while also promoting the hosting of international sporting events and exchange programs inviting young athletes from overseas, with the goal of developing Jeonbuk into a specialized international sports city.

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