The AFC has announced today a landmark media partnership deal in Thailand, as it welcomes BG Sports as a media partner for selected competitions from 2024 to 2029. The partnership will provide fans in Thailand with access to the AFC’s matches across the AFC Asian Qualifiers™ – Road to 26, the AFC Champions League Elite™ and the AFC Champions League Two™ until the end of the 2028/29 season.

The partnership will span five seasons of the newly revamped men’s club competitions, beginning with the inaugural 2024/25 season. Furthermore, the first edition of the AFC Women’s Champions League™ will also be covered by BG Sports, with the centralised Group B battles set to be hosted in Thailand.

Representatives of the AFC and BG Sports met today at BG Stadium to formalise the partnership, reiterating their mutual commitment to delivering best in class services for teams and fans alike and providing millions of passionate fans in Thailand with seamless access to Asian football.

As part of the partnership, BG Sports will broadcast all matches involving Thai teams, as well as other selected fixtures of the aforementioned competitions, on their established YouTube channel. Fans in Thailand can access the matches and enjoy watching their favourite teams in action by visiting www.youtube.com/@bgsports-official/.  In addition, BG Sports will further expand its coverage, with selected matches being broadcast live on linear free TV.

AFC General Secretary Datuk Seri Windsor John said: “The AFC is pleased to partner with BG Sports to ensure that our football-loving supporters in Thailand can access the AFC’s world-class competitions.
 
“We look forward to working in close cooperation with BG Sports to bring more thrilling action to our fans in Thailand and we thank them for believing in the future of Asian football, particularly as we look to elevate the quality and standards of the AFC’s competitions in the coming years.”

Kittisak Jirapasuksakul, Executive Director of BG SPORTS said: “BG Sports would like to create a destination for Thai football fans. This five-year partnership with AFC will allow us to build and develop a home for Asian football.  We believe this will enable fans to gain greater access to the AFC tournaments. Thai football fans are very passionate and want to give their full support to the current four Thai teams participating in the 2024-25 AFC men’s club competitions. We at BG Sports are looking forward to working closely with the AFC, to enhance the viewing experience for all fans via our BG Sports YouTube channel.”

Patrick Murphy, CEO of AFG said: “By making football matches in Thailand accessible to fans via their Youtube channel, BG Sports have shown commitment to bringing football to the digital age and making it conveniently accessible to all. We are delighted with this exciting partnership, and we look forward to working with BG Sports to bring exceptional programming around Asian football matches to fans in Thailand.”

About the AFC 
The Asian Football Confederation (AFC) is the governing body of Asian football and one of the six Confederations making up FIFA. Established in 1954, the AFC is headquartered in Kuala Lumpur, Malaysia, and comprises 47 Member Associations.  

The AFC organises the AFC Asian Cup™, the AFC Women’s Asian Cup™ and the AFC Futsal Asian Cup™ which are the flagship Continental national team football and futsal competitions, while the AFC Champions League Elite™ and AFC Women’s Champions League™ are the premier competitions for Asian clubs, drawing millions of fans to the beautiful game across the length and breadth of the Continent and beyond. 

About Asia Football Group 
Asia Football Group (AFG) is the exclusive commercial agency for the Asian Football Confederation’s (AFC) competitions from 2023-2028. AFG’s partnership with the AFC covers the commercial rights for all major AFC National Team and Club competitions, including the AFC Asian Cup™, AFC Asian Qualifiers™, AFC Women’s Asian Cup™, AFC Women’s Olympic Qualifiers, AFC Champions League Elite™, AFC Women’s Champions League™, and AFC Champions League Two™ as well as AFC youth and futsal competitions. 

About BG Sports 
BG Sports is a part of the BG group, a conglomerate under Boonrawd Group (Singha Corporation Co. Ltd). BG continues to expand its business in various industries such as Total Packaging solutions, Renewable Energy Business, Construction Materials Business and Sports Business. BG Sports shows several football tournaments including matches of the J.League, EFL Championship, Club Friendly Matches and ASEAN football competitions.