AIPS ASIA News:
The Asian Football Confederation (AFC) announced today the renewal of its partnership with MATCH Hospitality Asia as the exclusive provider of the commercial hospitality programme for the AFC Asian Cup Saudi Arabia 2027™.
The AFC Asian Cup Saudi Arabia 2027™ will once again offer an opportunity for fans to enjoy an elevated match experience at Asia’s most prestigious men’s national team competition through MATCH Hospitality’s multi-tiered hospitality programme across Saudi Arabia.
Following the overwhelming success of the AFC Asian Cup Qatar 2023™, which saw record-breaking spectatorship of more than 1.5 million fans and over 40,000 guests enjoying Official Hospitality, the AFC Asian Cup Saudi Arabia 2027™ promises to exceed expectations and solidify Saudi Arabia’s status as a world-class sports destination for attendees from across Asia and beyond.
Datuk Seri Windsor John, the AFC General Secretary, said: “The AFC is firmly committed to building on the resounding success of the record-setting AFC Asian Cup Qatar 2023™ and the extension of our partnership with MATCH Hospitality Asia represents another decisive step in our efforts to provide our passionate fans with an unrivalled match experience.
“We look forward to working closely with MATCH Hospitality Asia as we strive to stage the greatest-ever edition of Asia’s crown jewel in Saudi Arabia in 2027.”
Enrique Byrom, Chairman of MATCH Hospitality Asia said: “The whole MATCH Hospitality Asia team is very proud to have been appointed for a second consecutive AFC Asian Cup™ as the exclusive Official Hospitality Provider and we are certain that this next edition of the AFC Asian Cup™ will yet again provide an exceptional sporting experience for fans. We very much look forward to applying our expertise and experience to the event and working in close collaboration with the AFC and Local Organising Committee to deliver an outstanding Official Hospitality Programme.”
Patrick Murphy, Board Member and CEO at Asia Football Group added: “After the massive success of the hospitality programme of the AFC Asian Cup Qatar 2023™, we are delighted to have MATCH Hospitality Asia on board once again as the provider of the hospitality programme for the AFC Asian Cup Saudi Arabia 2027™. We are confident in their ability to take this even further and develop a more comprehensive and more successful hospitality programme for the next edition of the competition.”
MATCH Accommodation Asia has also been endorsed by the AFC as an “Official Accommodation Agency” and the “Official Ticket & Accommodation Agency” of the AFC Asian Cup Saudi Arabia 2027™” and will operate a seamless programme within Saudi Arabia for fans wishing to coordinate their ticket and accommodation purchases for the event.
About the AFC
The Asian Football Confederation (AFC) is the governing body of Asian football and one of the six Confederations making up FIFA. Established in 1954, the AFC is headquartered in Kuala Lumpur, Malaysia, and comprises 47 Member Associations.
The AFC organises the AFC Asian Cup™, the AFC Women’s Asian Cup™ and the AFC Futsal Asian Cup™ which are the flagship Continental national team football and futsal competitions, while the AFC Champions League Elite™ and AFC Women’s Champions League™ are the premier competitions for Asian clubs, drawing millions of fans to the beautiful game across the length and breadth of the Continent and beyond.
About MATCH Hospitality Asia and MATCH Accommodation Asia
MATCH Hospitality Asia and MATCH Accommodation Asia are based in Doha, Qatar and are part of the Byrom Group, a global sports event management company specialising in the delivery of Ticketing, Hospitality, Technology and Accommodation solutions for major sporting events for over 30 years. With a global presence including offices across Asia, Europe and the Americas, the group’s affiliated companies have evolved to acquire unparalleled expertise and are the industry leaders in the development, sales management and production of official commercial sports hospitality programmes and accommodation services for the most sought-after sports programmes in the world. Visit www.match-asia.com/
About Asia Football Group
Asia Football Group (AFG) is the exclusive commercial agency for the Asian Football Confederation’s (AFC) competitions from 2023-2028. AFG’s partnership with the AFC covers the commercial rights for all major AFC National Team and Club competitions, including the AFC Asian Cup™, AFC Asian Qualifiers™, AFC Women’s Asian Cup™, AFC Women’s Olympic Qualifiers, AFC Champions League Elite™, AFC Women’s Champions League™, and AFC Champions League Two™ as well as AFC youth and futsal competitions.
Courtesy AFC