AIPS ASIA News:

The Asian Football Confederation (AFC) today announced a new global partnership with Midea, a world-leading brand in white goods, vacuum cleaners and kitchen appliances.

This multi-year agreement will see Midea expand its existing partnership as a Global Supporter of the AFC’s club competitions to also cover the Confederation’s national team competitions, which include the AFC Asian Cup Saudi Arabia 2027™, the AFC Asian Qualifiers™ – Road to 26, the AFC U23 Asian Cup™ 2026 and 2028 and the AFC Women’s Asian Cup Australia 2026™.

In addition, the partnership comprises the AFC’s age-group and futsal competitions, including the AFC U20 Asian Cup™ 2027, the AFC U17 Asian Cup™ 2026, 2027 and 2028, the AFC U17 Women’s Asian Cup™ 2026, 2027 and 2028, the AFC U20 Women’s Asian Cup™ 2026 and 2028 and last but not the least, the 2026 and 2028 editions of the AFC Futsal Asian Cup™.

As a Global Supporter, Midea will have exclusive rights to promote its brand and certain products across all of the AFC’s national team competitions worldwide, strengthening its global footprint and fostering deeper connections with football fans across the globe.

Datuk Seri Windsor John, the AFC General Secretary, said: “The AFC is delighted to strengthen our partnership with Midea, and we truly appreciate its belief in the exciting future that lies ahead for Asian football.

“Across our national team competitions, we have witnessed rising playing standards and greater connection with our passionate fanbase, and we are eager to collaborate with innovative organisations like Midea to deliver more unforgettable moments for all our valued stakeholders.”

Lewis Fu, President of Midea International Business, said: “Midea strongly believes that the next four years are set to be an important part of AFC’s footballing history. With the most closely contested AFC Asian Qualifiers™ – Road to 26, an AFC Women’s Asian Cup™ in Australia that will inspire a new generation, and an AFC Asian Cup™ in Saudi Arabia that promises to be a historic spectacle, Midea is excited to become part of all the footballing stories that will be written.

“Combined with the club competitions, the future is bright for the AFC, and we look forward to growing together in the coming years as Midea’s home appliance business continues to go from strength to strength across the region,” he added.

Patrick Murphy, CEO of AFG, said: “Following the exciting launch of our partnership with Midea as a Global Supporter of the AFC’s club competitions, we are absolutely delighted to expand this collaboration to include national team competitions. This extension reflects the strength of our partnership and our shared commitment to elevating Asian football on the global stage.”

Courtesy AFC