Peshawar, November 18, 2025:The Asian Football Confederation (AFC) has reached a strategic media rights partnership with Migu, a digital content company under China Mobile, as the Official Media Partner for a wide range of the AFC’s national team and club competitions in the People’s Republic of China.

Through this multi-year collaboration, Migu will deliver extensive broadcast coverage of AFC competitions via its flagship platform, Migu Video, offering fans in China PR unparalleled access to premier Asian football content.

The partnership encompasses a comprehensive portfolio of competitions, including the AFC Asian Qualifiers™ – Road to 26, the AFC Asian Cup Saudi Arabia 2027™, the AFC Women’s Asian Cup Australia 2026™, and the AFC Women’s Olympic Qualifying Tournament (Final Round) for Los Angeles 2028.

AFC General Secretary Datuk Seri Windsor John said: “China PR is home not only to some of Asia’s finest teams and clubs, but also has an enthusiastic fanbase, so we are delighted to welcome Migu as our latest partner to our media rights family.

“We look forward to working together with Migu to bring the AFC’s best-in-class competitions closer to our passionate supporters in China PR and further strengthening the stature of Asian football through their innovative and engaging platforms.”

The agreement, which was announced at the 2025 MIGU ECOSYSTEM CONFERENCE earlier today, also includes youth and futsal tournaments such as the AFC U23 Asian Cup 2026™ and 2028, the AFC U20 Asian Cup 2027™, the AFC U17 Asian Cup™ from 2026 to 2028, the AFC U20 Women’s Asian Cup 2026™ and 2028, the AFC U17 Women’s Asian Cup™ from 2026 to 2028, and the AFC Futsal Asian Cup 2026™ and 2028. Additionally, Migu will broadcast the AFC’s premier club competitions, including the AFC Champions League Elite™, AFC Champions League Two™, and AFC Women’s Champions League™ from the 2025/26 to 2028/29 seasons.

Migu Video currently covers over 30 event categories and more than 9,000 sports events, spanning multiple terminals including smartphones, smart TVs and VR devices. Migu Video will bring the AFC’s competitions closer to fans than ever before, combining cutting-edge technology with immersive viewing experiences.

Patrick Murphy, CEO of Asia Football Group (AFG), commented: “We are thrilled to welcome Migu to the AFC commercial family. Their deep understanding of the Chinese digital landscape and commitment to innovation will ensure that fans across China PR enjoy seamless and engaging access to the AFC’s competitions. This partnership is a testament to the growing appeal of Asian football and our shared vision for its future.”

About the AFC:  
The Asian Football Confederation (AFC) is the governing body of Asian football and one of the six Confederations making up FIFA. Established in 1954, the AFC is headquartered in Kuala Lumpur, Malaysia, and comprises 47 Member Associations.

The AFC organises the AFC Asian Cup™, the AFC Women’s Asian Cup™, and the AFC Futsal Asian Cup™, which are the flagship Continental national team football and futsal competitions. The AFC Champions League Elite™, AFC Champions League Two™, and AFC Women’s Champions League™ are the premier competitions for Asian clubs, drawing millions of fans to the beautiful game across the continent and beyond.

About Migu:
Migu, founded by China Mobile as its internet content platform entity, is dedicated to integrating content production, curation, and distribution while driving innovation at the convergence of content and technology. It continuously fulfills the people’s needs for an enriched digital cultural life. After nearly a decade of development, Migu has become the largest culture-tech enterprise, the largest internet platform, and the largest new media platform among state-owned central enterprises.

About Asia Football Group:  
Asia Football Group (AFG) is the exclusive commercial agency for the Asian Football Confederation’s (AFC) competitions from 2023-2028. AFG’s partnership with the AFC covers the commercial rights for all major AFC National Team and Club competitions, including the AFC Asian Cup™, AFC Asian Qualifiers™, AFC Women’s Asian Cup™, AFC Women’s Olympic Qualifiers, AFC Champions League Elite™, AFC Women’s Champions League™, and AFC Champions League Two™ as well as AFC youth and futsal competitions.