Peshawar, November 20, 2025: The Asian Football Confederation (AFC) today announced Anytime Fitness as the Official Regional Partner of the AFC Women’s Asian Cup Australia 2026™, underscoring a mutual commitment to promoting health, well-being, and community engagement through the unifying power of the beautiful game, inspiring people of all ages, abilities, and backgrounds across the Continent.

As part of the collaboration, Anytime Fitness will support initiatives that celebrate strength, community, and leadership both on and off the pitch. Specifically, Anytime Fitness will integrate its brand into the Official AFC Women’s Asian Cup 2026™ Volunteer Programme, which will be promoted as the “Official AFC Women’s Asian Cup 2026™ Volunteer Programme Powered by Anytime Fitness.” The initiative is designed to provide recognition and support that fosters confidence, empowering volunteers to become ambassadors of health and wellness.

Additionally, Anytime Fitness will assist in recruiting centre circle banner bearers for match days, with brand integration on their uniforms, further demonstrating support for teamwork, confidence, and leadership.

Scheduled to be held from March 1 to 21, the AFC Women’s Asian Cup Australia 2026™ is anticipated to be a historic event, drawing record crowds and showcasing the skill, passion, and resilience of the Continent’s elite women’s footballers. Beyond the competition itself, the event seeks to foster a deeper connection to movement, wellness, and sport, inspiring not only women and girls but everyone to embrace healthy, active lifestyles and the confidence gained through participation.

AFC General Secretary Datuk Seri Windsor John said: “Both the AFC and Anytime Fitness share common outcomes in inspiring and engaging with the community through sport, in particular, football and fitness, and we are delighted to welcome them as the Official Regional Partner of the AFC Women’s Asian Cup Australia 2026™.

“Our aspirations for the Continent’s premier women’s national team competition are clear – to elevate the women’s game to new heights of excellence, and our passionate volunteers have a crucial role in the successful delivery of the competition. We look forward to working together with like-minded organisations like Anytime Fitness to bring our bold ambitions to life.”

Caitlin Bancroft, Group Chief Brand & Marketing Officer, Anytime Fitness, expressed, “As Australia’s largest fitness network, Anytime Fitness is thrilled to be an Official Regional Partner for the AFC Women’s Asian Cup Australia 2026™. It’s incredibly exciting to have this world-class tournament on home soil – a moment that brings people together, inspires the next generation, and celebrates the very best of football and fitness. We are proud to champion not only the athletes and teams who will take the field, but also the volunteers whose passion and commitment fuel every match, every moment, and every fan experience. We look forward to supporting and shining a light on the thousands of volunteers who will help make this event truly unforgettable.”

Patrick Murphy, CEO of AFG, added, “We are proud to partner with Anytime Fitness as we deliver a tournament that celebrates the power of sport to uplift and unite. Their reach across Australia and commitment to improving community wellbeing make them a powerful partner in delivering this tournament. Together, we look forward to elevating the experience for fans and volunteers and creating a meaningful legacy for football across the region.”