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Jeonbuk State, in collaboration with the Jeonbuk State Office of Education and Jeonbuk Physicl Education Middle & High School, is continuing international exchange and friendship through sports by delivering sports equipment donated by students to youth in three African nations. On the 5th, the State and the Office of Education held a send-off ceremony at Jeonbuk Sports Middle & High School for the project titled “Re; Play Together, Jeonbuk Sports Friendship Gifts,” shipping the items to Zimbabwe, Kenya, and Namibia. The theme, ‘Re; Play Together,’ signifies resuming games (Re; Play) that had been halted due to a shortage of soccer balls and sports gear, this time together with Jeonbuk.

This initiative goes beyond mere material support; it aims to practice solidarity and friendship across borders through sports and to expand the foundation for exchange among future generations. In particular, sharing equipment that students actually used spreads the value of sharing while extending Jeonbuk’s international sports diplomacy into schools and the local community. The project originated from visits last year by officials from Zimbabwe and Namibia, with whom Jeonbuk has maintained international sports exchanges. During their visit to Jeonbuk Sports Middle & High School, they requested support for sports equipment. Students readily agreed to contribute, leading to a broader international exchange program supported by the State, the Office of Education, and the school. The donated items total 616 pieces across 12 sports, including soccer, taekwondo, shooting, archery, swimming, etc. —comprising both gear previously used by students and new items collected for this project. The equipment will be delivered to the Ministry of Sport, Recreation, Arts and Culture and National Olympic Committees of each country via Zimbabwean diplomatic missions and international shipping. It will then be distributed to young athletes and youth active in organizations such as the Kirsty Coventry Academy in Zimbabwe, the Waitaka Taekwondo Club in Kenya, and the MTC Hopsol Youth Soccer League in Namibia.

Kim Jong-phil, Director General of Jeonbuk State’s 2036 Summer Olympics Bid Department, stated: “I hope the precious sports items that nurtured the dreams of our Jeonbuk students will serve as a new source of hope for African youth. Moving forward, we will continue to promote international exchange through sports, guided by the International Olympic Committee’s (IOC) core values of inclusion and solidarity.” Im Young-gun, Director of Arts, Physical Ed & Health Division at the Jeonbuk State Office of Education, said, “It was a meaningful opportunity for our students to put into practice the spirit of sportsmanship through sharing and caring while developing a global perspective. We hope that the students’ small but heartfelt gesture will be warmly received by young people in Africa.”

Meanwhile, Jeonbuk State has been steadily expanding its international sports network by dispatching a Taekwondo demonstration team to the World Taekwondo U-21 Championship in Kenya, participating in the World Union of Olympic Cities General Assembly, and broadening sports exchanges with African nations. Starting with the “Sports Friendship Gift” pilot project, Jeonbuk State plans to consider expanding the countries and sports covered by the initiative, while also promoting the hosting of international sporting events and exchange programs inviting young athletes from overseas, with the goal of developing Jeonbuk into a specialized international sports city.

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Alrajhi Bank named Official Global Supporter of AFC Club Competitions

Saudi Arabia’s leading bank to deliver fan engagement initatives and activations across AFC Club Competitions in the Kingdom through to 2029
Peshawar: October 07, 2026: The Asian Football Confederation (AFC) today announced Alrajhi Bank as an Official Global Supporter of the AFC Champions League Elite™, AFC Champions League Two™ and AFC Women’s Champions League™, covering the 2026–2029 cycle in the Kingdom of Saudi Arabia. The partnership builds on Alrajhi Bank’s existing association as an Official Regional Partner of the AFC Asian Cup Saudi Arabia 2027™.

Across the 2026–2029 cycle, Alrajhi Bank will deliver a series of fan engagement activations for supporters in Saudi Arabia. These initiatives include the Official Coin Toss, a Player Escort Kids programme, exclusive stadium experiences and digital activations at selected matches, which aims to bring fans closer to the action at every stage of the competition. Together, these initiatives reflect Alrajhi Bank’s commitment to ensuring  fans are at the centre of Asian club football’s biggest moments, season after season.AFC General Secretary Datuk Seri Windsor John said: “We are delighted to extend our partnership with Alrajhi Bank, now as an Official Global Supporter of our revamped club competitions. Club football in the Kingdom of Saudi Arabia is experiencing an unprecedented era of success, excitement and growth. By expanding its commitment to our premier club tournaments, Alrajhi Bank is uniquely positioned to enhance the matchday experience for one of the world’s most passionate fanbases.”

Mr. Majed Al Rajhi, General Manager of Retail Banking at Alrajhi Bank, said: “We view this partnership as an opportunity to create a different experience for fans, where Alrajhi Bank is present in the moments that bring people together through their passion for football, in a way that reflects our brand’s closeness to our customers and community. Our ambitions extend to enriching the fan experience from the moment they enter the stadium through their engagement with the various digital and on-ground experiences that accompany it. This expanded partnership with the AFC forms part of our presence in the Kingdom’s growing sporting landscape, in line with its advanced standing in hosting the region’s most prominent continental and international sporting events.” Majed Al Rajhi added that the partnership extends the bank’s strategy of building partnerships with genuine impact and added value, while strengthening engagement with different segments of society, particularly younger generations, through platforms and experiences aligned with their interests and aspirations.

Patrick Murphy, Chief Executive Officer of Asia Football Group, said: “Alrajhi Bank’s involvement in the AFC Club Competitions is a further step in deepening a partnership that already spans the AFC Asian Cup Saudi Arabia 2027™. Their presence across matches in the Kingdom ensures Saudi fans are at the heart of Asia’s premier club competitions.”

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Alrajhi Bank named Official Global Supporter of AFC Club Competitions

Saudi Arabia’s leading bank to deliver fan engagement initatives and activations across AFC Club Competitions in the Kingdom through to 2029
Peshawar: October 07, 2026: The Asian Football Confederation (AFC) today announced Alrajhi Bank as an Official Global Supporter of the AFC Champions League Elite™, AFC Champions League Two™ and AFC Women’s Champions League™, covering the 2026–2029 cycle in the Kingdom of Saudi Arabia. The partnership builds on Alrajhi Bank’s existing association as an Official Regional Partner of the AFC Asian Cup Saudi Arabia 2027™.

Across the 2026–2029 cycle, Alrajhi Bank will deliver a series of fan engagement activations for supporters in Saudi Arabia. These initiatives include the Official Coin Toss, a Player Escort Kids programme, exclusive stadium experiences and digital activations at selected matches, which aims to bring fans closer to the action at every stage of the competition. Together, these initiatives reflect Alrajhi Bank’s commitment to ensuring  fans are at the centre of Asian club football’s biggest moments, season after season.AFC General Secretary Datuk Seri Windsor John said: “We are delighted to extend our partnership with Alrajhi Bank, now as an Official Global Supporter of our revamped club competitions. Club football in the Kingdom of Saudi Arabia is experiencing an unprecedented era of success, excitement and growth. By expanding its commitment to our premier club tournaments, Alrajhi Bank is uniquely positioned to enhance the matchday experience for one of the world’s most passionate fanbases.”

Mr. Majed Al Rajhi, General Manager of Retail Banking at Alrajhi Bank, said: “We view this partnership as an opportunity to create a different experience for fans, where Alrajhi Bank is present in the moments that bring people together through their passion for football, in a way that reflects our brand’s closeness to our customers and community. Our ambitions extend to enriching the fan experience from the moment they enter the stadium through their engagement with the various digital and on-ground experiences that accompany it. This expanded partnership with the AFC forms part of our presence in the Kingdom’s growing sporting landscape, in line with its advanced standing in hosting the region’s most prominent continental and international sporting events.” Majed Al Rajhi added that the partnership extends the bank’s strategy of building partnerships with genuine impact and added value, while strengthening engagement with different segments of society, particularly younger generations, through platforms and experiences aligned with their interests and aspirations.

Patrick Murphy, Chief Executive Officer of Asia Football Group, said: “Alrajhi Bank’s involvement in the AFC Club Competitions is a further step in deepening a partnership that already spans the AFC Asian Cup Saudi Arabia 2027™. Their presence across matches in the Kingdom ensures Saudi fans are at the heart of Asia’s premier club competitions.”

Videos
”More>>”

Jeonbuk State, in collaboration with the Jeonbuk State Office of Education and Jeonbuk Physicl Education Middle & High School, is continuing international exchange and friendship through sports by delivering sports equipment donated by students to youth in three African nations. On the 5th, the State and the Office of Education held a send-off ceremony at Jeonbuk Sports Middle & High School for the project titled “Re; Play Together, Jeonbuk Sports Friendship Gifts,” shipping the items to Zimbabwe, Kenya, and Namibia. The theme, ‘Re; Play Together,’ signifies resuming games (Re; Play) that had been halted due to a shortage of soccer balls and sports gear, this time together with Jeonbuk.

This initiative goes beyond mere material support; it aims to practice solidarity and friendship across borders through sports and to expand the foundation for exchange among future generations. In particular, sharing equipment that students actually used spreads the value of sharing while extending Jeonbuk’s international sports diplomacy into schools and the local community. The project originated from visits last year by officials from Zimbabwe and Namibia, with whom Jeonbuk has maintained international sports exchanges. During their visit to Jeonbuk Sports Middle & High School, they requested support for sports equipment. Students readily agreed to contribute, leading to a broader international exchange program supported by the State, the Office of Education, and the school. The donated items total 616 pieces across 12 sports, including soccer, taekwondo, shooting, archery, swimming, etc. —comprising both gear previously used by students and new items collected for this project. The equipment will be delivered to the Ministry of Sport, Recreation, Arts and Culture and National Olympic Committees of each country via Zimbabwean diplomatic missions and international shipping. It will then be distributed to young athletes and youth active in organizations such as the Kirsty Coventry Academy in Zimbabwe, the Waitaka Taekwondo Club in Kenya, and the MTC Hopsol Youth Soccer League in Namibia.

Kim Jong-phil, Director General of Jeonbuk State’s 2036 Summer Olympics Bid Department, stated: “I hope the precious sports items that nurtured the dreams of our Jeonbuk students will serve as a new source of hope for African youth. Moving forward, we will continue to promote international exchange through sports, guided by the International Olympic Committee’s (IOC) core values of inclusion and solidarity.” Im Young-gun, Director of Arts, Physical Ed & Health Division at the Jeonbuk State Office of Education, said, “It was a meaningful opportunity for our students to put into practice the spirit of sportsmanship through sharing and caring while developing a global perspective. We hope that the students’ small but heartfelt gesture will be warmly received by young people in Africa.”

Meanwhile, Jeonbuk State has been steadily expanding its international sports network by dispatching a Taekwondo demonstration team to the World Taekwondo U-21 Championship in Kenya, participating in the World Union of Olympic Cities General Assembly, and broadening sports exchanges with African nations. Starting with the “Sports Friendship Gift” pilot project, Jeonbuk State plans to consider expanding the countries and sports covered by the initiative, while also promoting the hosting of international sporting events and exchange programs inviting young athletes from overseas, with the goal of developing Jeonbuk into a specialized international sports city.

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