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Jeonbuk State, in collaboration with the Jeonbuk State Office of Education and Jeonbuk Physicl Education Middle & High School, is continuing international exchange and friendship through sports by delivering sports equipment donated by students to youth in three African nations. On the 5th, the State and the Office of Education held a send-off ceremony at Jeonbuk Sports Middle & High School for the project titled “Re; Play Together, Jeonbuk Sports Friendship Gifts,” shipping the items to Zimbabwe, Kenya, and Namibia. The theme, ‘Re; Play Together,’ signifies resuming games (Re; Play) that had been halted due to a shortage of soccer balls and sports gear, this time together with Jeonbuk.

This initiative goes beyond mere material support; it aims to practice solidarity and friendship across borders through sports and to expand the foundation for exchange among future generations. In particular, sharing equipment that students actually used spreads the value of sharing while extending Jeonbuk’s international sports diplomacy into schools and the local community. The project originated from visits last year by officials from Zimbabwe and Namibia, with whom Jeonbuk has maintained international sports exchanges. During their visit to Jeonbuk Sports Middle & High School, they requested support for sports equipment. Students readily agreed to contribute, leading to a broader international exchange program supported by the State, the Office of Education, and the school. The donated items total 616 pieces across 12 sports, including soccer, taekwondo, shooting, archery, swimming, etc. —comprising both gear previously used by students and new items collected for this project. The equipment will be delivered to the Ministry of Sport, Recreation, Arts and Culture and National Olympic Committees of each country via Zimbabwean diplomatic missions and international shipping. It will then be distributed to young athletes and youth active in organizations such as the Kirsty Coventry Academy in Zimbabwe, the Waitaka Taekwondo Club in Kenya, and the MTC Hopsol Youth Soccer League in Namibia.

Kim Jong-phil, Director General of Jeonbuk State’s 2036 Summer Olympics Bid Department, stated: “I hope the precious sports items that nurtured the dreams of our Jeonbuk students will serve as a new source of hope for African youth. Moving forward, we will continue to promote international exchange through sports, guided by the International Olympic Committee’s (IOC) core values of inclusion and solidarity.” Im Young-gun, Director of Arts, Physical Ed & Health Division at the Jeonbuk State Office of Education, said, “It was a meaningful opportunity for our students to put into practice the spirit of sportsmanship through sharing and caring while developing a global perspective. We hope that the students’ small but heartfelt gesture will be warmly received by young people in Africa.”

Meanwhile, Jeonbuk State has been steadily expanding its international sports network by dispatching a Taekwondo demonstration team to the World Taekwondo U-21 Championship in Kenya, participating in the World Union of Olympic Cities General Assembly, and broadening sports exchanges with African nations. Starting with the “Sports Friendship Gift” pilot project, Jeonbuk State plans to consider expanding the countries and sports covered by the initiative, while also promoting the hosting of international sporting events and exchange programs inviting young athletes from overseas, with the goal of developing Jeonbuk into a specialized international sports city.

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AFC and Du Xiaoman Technology announce new Global Supporter partnership

AIPS ASIA News:

The Asian Football Confederation (AFC) today announced a new partnership with leading Chinese financial technology company, Du Xiaoman Technology, as a Global Supporter of the AFC Asian Qualifiers™ – Road to 26.


Du Xiaoman Technology will partner with the AFC to expand its reach and engage with a broader audience in key markets through a series of competition related activations and live match experiences aimed at strengthening its connection with the passionate fanbase of Asian football.

AFC General Secretary Datuk Seri Windsor John said: “The AFC is delighted to welcome Du Xiaoman Technology as a Global Supporter of the AFC Asian Qualifiers™ – Road to 26 and we thank them for showcasing their confidence in the future of the Asian game.

“The enhanced qualification format has already elevated the levels of anticipation and competition for both our teams and passionate fans and we look forward to partnering with like-minded organisations such as Du Xiaoman Technology to create even more memorable experiences for all our valued stakeholders.”

Xinxin Cui, General Manager of the Brand Marketing Department at Du Xiaoman Technology noted: “Football embodies passion and dreams, which naturally align with our company’s philosophy of empowering micro- and small- business development. Moving forward, through the partnership with the AFC, Du Xiaoman Technology will identify breakthrough opportunities where technology enhances the sporting experience. We aim to deliver innovative financial solutions to benefit football fans while strengthening support for China PR’s football development.”

Patrick Murphy, CEO of AFG said: “We are proud to welcome Du Xiaoman Technology as a Global Supporter of the Asian Qualifiers™ – Road to 26. We value their trust and collaboration in bringing this partnership to life, as we approach an exciting stage of this competition.”

About the AFC
The Asian Football Confederation (AFC) is the governing body of Asian Football and one of the six Confederations making up FIFA. Established in 1954, the AFC is headquartered in Kuala Lumpur, Malaysia, and comprises of 47 Member Associations.

The AFC organises the AFC Asian Cup™, the AFC Women’s Asian Cup™ and the AFC Futsal Asian Cup™ which are the flagship Continental national team football and futsal competitions, while the AFC Champions League Elite™ and AFC Women’s Champions League™ are the premier competitions for Asian clubs, drawing millions of fans to the beautiful game across the length and breadth of the Continent and beyond.

About Du Xiaoman Technology
Established in May 2018, Du Xiaoman explores the application of artificial intelligence in the financial field laying out six major business sectors: credit, wealth management, payment, insurance, personal financial technology, and supply chain financial technology.

Du Xiaoman Technology is committed to leveraging technology to provide more people with trustworthy financial services. By applying its leading technological capabilities to inelligent marketing, risk control, intelligent management and operation, accurately identifying risk characteristics of small and micro businesses, using technology to help them reduce financing costs.

About Asia Football Group
Asia Football Group (AFG) is the exclusive commercial agency for the Asian Football Confederation’s (AFC) competitions from 2023-2028. AFG’s partnership with the AFC covers the commercial rights for all major AFC National Team and Club competitions, including the AFC Asian Cup™, AFC Asian Qualifiers™, AFC Women’s Asian Cup™, AFC Women’s Olympic Qualifiers, AFC Champions League Elite™, AFC Women’s Champions League™, and AFC Champions League Two™ as well as AFC youth and futsal competitions.

Courtesy AFC

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AFC and Du Xiaoman Technology announce new Global Supporter partnership

AIPS ASIA News:

The Asian Football Confederation (AFC) today announced a new partnership with leading Chinese financial technology company, Du Xiaoman Technology, as a Global Supporter of the AFC Asian Qualifiers™ – Road to 26.


Du Xiaoman Technology will partner with the AFC to expand its reach and engage with a broader audience in key markets through a series of competition related activations and live match experiences aimed at strengthening its connection with the passionate fanbase of Asian football.

AFC General Secretary Datuk Seri Windsor John said: “The AFC is delighted to welcome Du Xiaoman Technology as a Global Supporter of the AFC Asian Qualifiers™ – Road to 26 and we thank them for showcasing their confidence in the future of the Asian game.

“The enhanced qualification format has already elevated the levels of anticipation and competition for both our teams and passionate fans and we look forward to partnering with like-minded organisations such as Du Xiaoman Technology to create even more memorable experiences for all our valued stakeholders.”

Xinxin Cui, General Manager of the Brand Marketing Department at Du Xiaoman Technology noted: “Football embodies passion and dreams, which naturally align with our company’s philosophy of empowering micro- and small- business development. Moving forward, through the partnership with the AFC, Du Xiaoman Technology will identify breakthrough opportunities where technology enhances the sporting experience. We aim to deliver innovative financial solutions to benefit football fans while strengthening support for China PR’s football development.”

Patrick Murphy, CEO of AFG said: “We are proud to welcome Du Xiaoman Technology as a Global Supporter of the Asian Qualifiers™ – Road to 26. We value their trust and collaboration in bringing this partnership to life, as we approach an exciting stage of this competition.”

About the AFC
The Asian Football Confederation (AFC) is the governing body of Asian Football and one of the six Confederations making up FIFA. Established in 1954, the AFC is headquartered in Kuala Lumpur, Malaysia, and comprises of 47 Member Associations.

The AFC organises the AFC Asian Cup™, the AFC Women’s Asian Cup™ and the AFC Futsal Asian Cup™ which are the flagship Continental national team football and futsal competitions, while the AFC Champions League Elite™ and AFC Women’s Champions League™ are the premier competitions for Asian clubs, drawing millions of fans to the beautiful game across the length and breadth of the Continent and beyond.

About Du Xiaoman Technology
Established in May 2018, Du Xiaoman explores the application of artificial intelligence in the financial field laying out six major business sectors: credit, wealth management, payment, insurance, personal financial technology, and supply chain financial technology.

Du Xiaoman Technology is committed to leveraging technology to provide more people with trustworthy financial services. By applying its leading technological capabilities to inelligent marketing, risk control, intelligent management and operation, accurately identifying risk characteristics of small and micro businesses, using technology to help them reduce financing costs.

About Asia Football Group
Asia Football Group (AFG) is the exclusive commercial agency for the Asian Football Confederation’s (AFC) competitions from 2023-2028. AFG’s partnership with the AFC covers the commercial rights for all major AFC National Team and Club competitions, including the AFC Asian Cup™, AFC Asian Qualifiers™, AFC Women’s Asian Cup™, AFC Women’s Olympic Qualifiers, AFC Champions League Elite™, AFC Women’s Champions League™, and AFC Champions League Two™ as well as AFC youth and futsal competitions.

Courtesy AFC

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Jeonbuk State, in collaboration with the Jeonbuk State Office of Education and Jeonbuk Physicl Education Middle & High School, is continuing international exchange and friendship through sports by delivering sports equipment donated by students to youth in three African nations. On the 5th, the State and the Office of Education held a send-off ceremony at Jeonbuk Sports Middle & High School for the project titled “Re; Play Together, Jeonbuk Sports Friendship Gifts,” shipping the items to Zimbabwe, Kenya, and Namibia. The theme, ‘Re; Play Together,’ signifies resuming games (Re; Play) that had been halted due to a shortage of soccer balls and sports gear, this time together with Jeonbuk.

This initiative goes beyond mere material support; it aims to practice solidarity and friendship across borders through sports and to expand the foundation for exchange among future generations. In particular, sharing equipment that students actually used spreads the value of sharing while extending Jeonbuk’s international sports diplomacy into schools and the local community. The project originated from visits last year by officials from Zimbabwe and Namibia, with whom Jeonbuk has maintained international sports exchanges. During their visit to Jeonbuk Sports Middle & High School, they requested support for sports equipment. Students readily agreed to contribute, leading to a broader international exchange program supported by the State, the Office of Education, and the school. The donated items total 616 pieces across 12 sports, including soccer, taekwondo, shooting, archery, swimming, etc. —comprising both gear previously used by students and new items collected for this project. The equipment will be delivered to the Ministry of Sport, Recreation, Arts and Culture and National Olympic Committees of each country via Zimbabwean diplomatic missions and international shipping. It will then be distributed to young athletes and youth active in organizations such as the Kirsty Coventry Academy in Zimbabwe, the Waitaka Taekwondo Club in Kenya, and the MTC Hopsol Youth Soccer League in Namibia.

Kim Jong-phil, Director General of Jeonbuk State’s 2036 Summer Olympics Bid Department, stated: “I hope the precious sports items that nurtured the dreams of our Jeonbuk students will serve as a new source of hope for African youth. Moving forward, we will continue to promote international exchange through sports, guided by the International Olympic Committee’s (IOC) core values of inclusion and solidarity.” Im Young-gun, Director of Arts, Physical Ed & Health Division at the Jeonbuk State Office of Education, said, “It was a meaningful opportunity for our students to put into practice the spirit of sportsmanship through sharing and caring while developing a global perspective. We hope that the students’ small but heartfelt gesture will be warmly received by young people in Africa.”

Meanwhile, Jeonbuk State has been steadily expanding its international sports network by dispatching a Taekwondo demonstration team to the World Taekwondo U-21 Championship in Kenya, participating in the World Union of Olympic Cities General Assembly, and broadening sports exchanges with African nations. Starting with the “Sports Friendship Gift” pilot project, Jeonbuk State plans to consider expanding the countries and sports covered by the initiative, while also promoting the hosting of international sporting events and exchange programs inviting young athletes from overseas, with the goal of developing Jeonbuk into a specialized international sports city.

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