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Jeonbuk State, in collaboration with the Jeonbuk State Office of Education and Jeonbuk Physicl Education Middle & High School, is continuing international exchange and friendship through sports by delivering sports equipment donated by students to youth in three African nations. On the 5th, the State and the Office of Education held a send-off ceremony at Jeonbuk Sports Middle & High School for the project titled “Re; Play Together, Jeonbuk Sports Friendship Gifts,” shipping the items to Zimbabwe, Kenya, and Namibia. The theme, ‘Re; Play Together,’ signifies resuming games (Re; Play) that had been halted due to a shortage of soccer balls and sports gear, this time together with Jeonbuk.

This initiative goes beyond mere material support; it aims to practice solidarity and friendship across borders through sports and to expand the foundation for exchange among future generations. In particular, sharing equipment that students actually used spreads the value of sharing while extending Jeonbuk’s international sports diplomacy into schools and the local community. The project originated from visits last year by officials from Zimbabwe and Namibia, with whom Jeonbuk has maintained international sports exchanges. During their visit to Jeonbuk Sports Middle & High School, they requested support for sports equipment. Students readily agreed to contribute, leading to a broader international exchange program supported by the State, the Office of Education, and the school. The donated items total 616 pieces across 12 sports, including soccer, taekwondo, shooting, archery, swimming, etc. —comprising both gear previously used by students and new items collected for this project. The equipment will be delivered to the Ministry of Sport, Recreation, Arts and Culture and National Olympic Committees of each country via Zimbabwean diplomatic missions and international shipping. It will then be distributed to young athletes and youth active in organizations such as the Kirsty Coventry Academy in Zimbabwe, the Waitaka Taekwondo Club in Kenya, and the MTC Hopsol Youth Soccer League in Namibia.

Kim Jong-phil, Director General of Jeonbuk State’s 2036 Summer Olympics Bid Department, stated: “I hope the precious sports items that nurtured the dreams of our Jeonbuk students will serve as a new source of hope for African youth. Moving forward, we will continue to promote international exchange through sports, guided by the International Olympic Committee’s (IOC) core values of inclusion and solidarity.” Im Young-gun, Director of Arts, Physical Ed & Health Division at the Jeonbuk State Office of Education, said, “It was a meaningful opportunity for our students to put into practice the spirit of sportsmanship through sharing and caring while developing a global perspective. We hope that the students’ small but heartfelt gesture will be warmly received by young people in Africa.”

Meanwhile, Jeonbuk State has been steadily expanding its international sports network by dispatching a Taekwondo demonstration team to the World Taekwondo U-21 Championship in Kenya, participating in the World Union of Olympic Cities General Assembly, and broadening sports exchanges with African nations. Starting with the “Sports Friendship Gift” pilot project, Jeonbuk State plans to consider expanding the countries and sports covered by the initiative, while also promoting the hosting of international sporting events and exchange programs inviting young athletes from overseas, with the goal of developing Jeonbuk into a specialized international sports city.

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AFC stands in solidarity with UEFA and CONCACAF to protect the FIFA World Cup

Kualalumpur, Malaysia: August 01, 2026: The Asian Football Confederation (AFC) has observed with deep concern the developments of recent days relating to the proposed establishment of FIFA Forward Enterprise (FFE) and the uncertainty that has emerged across the global football community.

The AFC stands in solidarity with UEFA and CONCACAF in expressing serious concerns over FIFA’s proposal to introduce private investment into FIFA’s flagship competitions and the decision-making process around FFE. The fact that the situation has reached the point where the real possibility of a FIFA World Cup boycott has entered public discourse should concern everyone who cares about the future of our game. Football should never have been placed in such a position. Against this backdrop, and in light of the clear positions expressed by UEFA and CONCACAF, as well as the unprecedented divisions that have emerged across the football world, the AFC believes that the proposed FFE cannot realistically achieve the necessary broad consensus and unity required to move forward. The FIFA World Cup is the pinnacle of global football and derives its strength from the participation of all Confederations and the world’s leading football nations. Any proposal that risks undermining the unity and universal character of the competition must be reconsidered.

While the immediate debate centres on FFE, the AFC considers this issue extends far beyond a single proposal. Rather, it has exposed fundamental weaknesses in FIFA’s consultation and decision-making processes that must now be addressed. While the AFC notes FIFA’s latest clarification on the proposal, the central concerns surrounding governance, institutional process and meaningful consultation remain unanswered. A proposal of such significance, with the potential to affect the commercial, sporting and strategic future of world football, must not emerge through processes that leave Confederations, Member Associations (MAs) and even FIFA’s own governing bodies, including the FIFA Council, feeling sidelined. The primary objective for world football must be to ensure that decisions of such magnitude are being developed through processes that are anchored on transparency and command the confidence of the football community.

This is not the first occasion where major stakeholders have been confronted with significant initiatives after the direction of travel appears to have already been determined. Such an approach undermines confidence in FIFA’s governance framework and diminishes the authority of its statutory bodies. No subsequent consultation process, however well intentioned, can replace early engagement with the appropriate FIFA bodies and the football family.

The AFC believes this moment must become a catalyst for strengthening institutional reform. While every FIFA MA must have the opportunity to consider and determine proposals affecting the future of world football, meaningful democracy is not measured solely by the opportunity to vote. It begins with transparent governance, timely consultation, informed deliberation and genuine participation throughout the decision-making process. Accordingly, the AFC calls upon FIFA to undertake an urgent review of its governance and decision-making framework to ensure that proposals of global significance are developed through proper consultation, meaningful engagement and appropriate oversight by FIFA’s statutory bodies. The FIFA World Cup, and the game itself, belong to the entire global football family. Their future must always be shaped collectively, through institutions that reflect the voices of all Confederations and MAs.

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AFC stands in solidarity with UEFA and CONCACAF to protect the FIFA World Cup

Kualalumpur, Malaysia: August 01, 2026: The Asian Football Confederation (AFC) has observed with deep concern the developments of recent days relating to the proposed establishment of FIFA Forward Enterprise (FFE) and the uncertainty that has emerged across the global football community.

The AFC stands in solidarity with UEFA and CONCACAF in expressing serious concerns over FIFA’s proposal to introduce private investment into FIFA’s flagship competitions and the decision-making process around FFE. The fact that the situation has reached the point where the real possibility of a FIFA World Cup boycott has entered public discourse should concern everyone who cares about the future of our game. Football should never have been placed in such a position. Against this backdrop, and in light of the clear positions expressed by UEFA and CONCACAF, as well as the unprecedented divisions that have emerged across the football world, the AFC believes that the proposed FFE cannot realistically achieve the necessary broad consensus and unity required to move forward. The FIFA World Cup is the pinnacle of global football and derives its strength from the participation of all Confederations and the world’s leading football nations. Any proposal that risks undermining the unity and universal character of the competition must be reconsidered.

While the immediate debate centres on FFE, the AFC considers this issue extends far beyond a single proposal. Rather, it has exposed fundamental weaknesses in FIFA’s consultation and decision-making processes that must now be addressed. While the AFC notes FIFA’s latest clarification on the proposal, the central concerns surrounding governance, institutional process and meaningful consultation remain unanswered. A proposal of such significance, with the potential to affect the commercial, sporting and strategic future of world football, must not emerge through processes that leave Confederations, Member Associations (MAs) and even FIFA’s own governing bodies, including the FIFA Council, feeling sidelined. The primary objective for world football must be to ensure that decisions of such magnitude are being developed through processes that are anchored on transparency and command the confidence of the football community.

This is not the first occasion where major stakeholders have been confronted with significant initiatives after the direction of travel appears to have already been determined. Such an approach undermines confidence in FIFA’s governance framework and diminishes the authority of its statutory bodies. No subsequent consultation process, however well intentioned, can replace early engagement with the appropriate FIFA bodies and the football family.

The AFC believes this moment must become a catalyst for strengthening institutional reform. While every FIFA MA must have the opportunity to consider and determine proposals affecting the future of world football, meaningful democracy is not measured solely by the opportunity to vote. It begins with transparent governance, timely consultation, informed deliberation and genuine participation throughout the decision-making process. Accordingly, the AFC calls upon FIFA to undertake an urgent review of its governance and decision-making framework to ensure that proposals of global significance are developed through proper consultation, meaningful engagement and appropriate oversight by FIFA’s statutory bodies. The FIFA World Cup, and the game itself, belong to the entire global football family. Their future must always be shaped collectively, through institutions that reflect the voices of all Confederations and MAs.

Publications
”More>>”
Videos
”More>>”

Jeonbuk State, in collaboration with the Jeonbuk State Office of Education and Jeonbuk Physicl Education Middle & High School, is continuing international exchange and friendship through sports by delivering sports equipment donated by students to youth in three African nations. On the 5th, the State and the Office of Education held a send-off ceremony at Jeonbuk Sports Middle & High School for the project titled “Re; Play Together, Jeonbuk Sports Friendship Gifts,” shipping the items to Zimbabwe, Kenya, and Namibia. The theme, ‘Re; Play Together,’ signifies resuming games (Re; Play) that had been halted due to a shortage of soccer balls and sports gear, this time together with Jeonbuk.

This initiative goes beyond mere material support; it aims to practice solidarity and friendship across borders through sports and to expand the foundation for exchange among future generations. In particular, sharing equipment that students actually used spreads the value of sharing while extending Jeonbuk’s international sports diplomacy into schools and the local community. The project originated from visits last year by officials from Zimbabwe and Namibia, with whom Jeonbuk has maintained international sports exchanges. During their visit to Jeonbuk Sports Middle & High School, they requested support for sports equipment. Students readily agreed to contribute, leading to a broader international exchange program supported by the State, the Office of Education, and the school. The donated items total 616 pieces across 12 sports, including soccer, taekwondo, shooting, archery, swimming, etc. —comprising both gear previously used by students and new items collected for this project. The equipment will be delivered to the Ministry of Sport, Recreation, Arts and Culture and National Olympic Committees of each country via Zimbabwean diplomatic missions and international shipping. It will then be distributed to young athletes and youth active in organizations such as the Kirsty Coventry Academy in Zimbabwe, the Waitaka Taekwondo Club in Kenya, and the MTC Hopsol Youth Soccer League in Namibia.

Kim Jong-phil, Director General of Jeonbuk State’s 2036 Summer Olympics Bid Department, stated: “I hope the precious sports items that nurtured the dreams of our Jeonbuk students will serve as a new source of hope for African youth. Moving forward, we will continue to promote international exchange through sports, guided by the International Olympic Committee’s (IOC) core values of inclusion and solidarity.” Im Young-gun, Director of Arts, Physical Ed & Health Division at the Jeonbuk State Office of Education, said, “It was a meaningful opportunity for our students to put into practice the spirit of sportsmanship through sharing and caring while developing a global perspective. We hope that the students’ small but heartfelt gesture will be warmly received by young people in Africa.”

Meanwhile, Jeonbuk State has been steadily expanding its international sports network by dispatching a Taekwondo demonstration team to the World Taekwondo U-21 Championship in Kenya, participating in the World Union of Olympic Cities General Assembly, and broadening sports exchanges with African nations. Starting with the “Sports Friendship Gift” pilot project, Jeonbuk State plans to consider expanding the countries and sports covered by the initiative, while also promoting the hosting of international sporting events and exchange programs inviting young athletes from overseas, with the goal of developing Jeonbuk into a specialized international sports city.

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