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Jeonbuk State, in collaboration with the Jeonbuk State Office of Education and Jeonbuk Physicl Education Middle & High School, is continuing international exchange and friendship through sports by delivering sports equipment donated by students to youth in three African nations. On the 5th, the State and the Office of Education held a send-off ceremony at Jeonbuk Sports Middle & High School for the project titled “Re; Play Together, Jeonbuk Sports Friendship Gifts,” shipping the items to Zimbabwe, Kenya, and Namibia. The theme, ‘Re; Play Together,’ signifies resuming games (Re; Play) that had been halted due to a shortage of soccer balls and sports gear, this time together with Jeonbuk.

This initiative goes beyond mere material support; it aims to practice solidarity and friendship across borders through sports and to expand the foundation for exchange among future generations. In particular, sharing equipment that students actually used spreads the value of sharing while extending Jeonbuk’s international sports diplomacy into schools and the local community. The project originated from visits last year by officials from Zimbabwe and Namibia, with whom Jeonbuk has maintained international sports exchanges. During their visit to Jeonbuk Sports Middle & High School, they requested support for sports equipment. Students readily agreed to contribute, leading to a broader international exchange program supported by the State, the Office of Education, and the school. The donated items total 616 pieces across 12 sports, including soccer, taekwondo, shooting, archery, swimming, etc. —comprising both gear previously used by students and new items collected for this project. The equipment will be delivered to the Ministry of Sport, Recreation, Arts and Culture and National Olympic Committees of each country via Zimbabwean diplomatic missions and international shipping. It will then be distributed to young athletes and youth active in organizations such as the Kirsty Coventry Academy in Zimbabwe, the Waitaka Taekwondo Club in Kenya, and the MTC Hopsol Youth Soccer League in Namibia.

Kim Jong-phil, Director General of Jeonbuk State’s 2036 Summer Olympics Bid Department, stated: “I hope the precious sports items that nurtured the dreams of our Jeonbuk students will serve as a new source of hope for African youth. Moving forward, we will continue to promote international exchange through sports, guided by the International Olympic Committee’s (IOC) core values of inclusion and solidarity.” Im Young-gun, Director of Arts, Physical Ed & Health Division at the Jeonbuk State Office of Education, said, “It was a meaningful opportunity for our students to put into practice the spirit of sportsmanship through sharing and caring while developing a global perspective. We hope that the students’ small but heartfelt gesture will be warmly received by young people in Africa.”

Meanwhile, Jeonbuk State has been steadily expanding its international sports network by dispatching a Taekwondo demonstration team to the World Taekwondo U-21 Championship in Kenya, participating in the World Union of Olympic Cities General Assembly, and broadening sports exchanges with African nations. Starting with the “Sports Friendship Gift” pilot project, Jeonbuk State plans to consider expanding the countries and sports covered by the initiative, while also promoting the hosting of international sporting events and exchange programs inviting young athletes from overseas, with the goal of developing Jeonbuk into a specialized international sports city.

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AFC ushers in 2025 with unveiling of new brand identity

AIPS ASIA News:

The Asian Football Confederation (AFC) has heralded 2025 by signalling the start of a brand new era today with the unveiling of a new logo and identity to reflect and reinforce the continued trajectory of the Confederation’s progress and rising standards in the coming years.


This latest milestone marks the Confederation’s first logo evolution in more than 23 years and only the second time in history that the AFC corporate brand has transformed following the introduction of its ‘shield’ logo shortly after its formation in 1954, which was subsequently updated in 2001.
 
Underlining the AFC’s commitment to engage with the most populous Continent and the largest football community in the world through the power of the beautiful game, the goal of the AFC’s new corporate brand identity is to establish a more modern, sophisticated and refined presence whilst also strengthening its connection with tomorrow’s generation of passionate fans, players and all stakeholders.
 
AFC President Shaikh Salman bin Ebrahim Al Khalifa, who alongside the AFC Executive Committee was presented with the new visual identity at its fifth meeting last month, said: “Across all levels of football, whether it is through the revamped club and national teams’ competitions, or the reforms of the AFC Statutes and the enhanced support to our Member Associations and Regional Associations, there is no denying that the AFC is at a pivotal point in our growth.
 
“Never in the history of the Asian game have we introduced more strategic reforms than we have in recent years, so it is vital for us to embrace a new identity and brand that truly reflects the transformative journey that we are well poised to undertake in the coming decade.
 
“Our Vision for the future remains resolute: we want to be a model Confederation in the world of football, we want to ensure our Asian teams succeed on the world stage, and to confirm football as Asia’s number one sport, and this new logo represents our bold ambitions to take the Asian game to unparalleled levels of excellence and success.
 
“On behalf of the Asian football family, I would like to express my best wishes to the valued stakeholders of Asian football – from our passionate fans, our world-class players and officials, our valued sponsors, broadcast and media partners – for a prosperous new year and I rally everyone to embark on this new and exciting future with the AFC.”
 
Overview of the AFC’s corporate brand identity
 
The AFC connects the largest, most diverse Continent on the planet through football. Bringing together and uniting the best of Asian football, the AFC acts as the connective thread that runs across this incredibly rich, diverse and vibrant tapestry. It is the heartbeat of this living, breathing network, the thread that binds Asian football together and drives it forward.
 
The AFC’s new logo is a bold embodiment of the brand idea: “Connecting Asia through the Power of Football”. Inspired by the unifying spirit of the game, the design captures the essence of football as a universal connector, with the AFC serving as the thread that weaves the Continent together.
 
The logo’s distinctive mark represents a dynamic thread or ribbon, tracing the fluid movements of players on the pitch, which seamlessly folds to form the letters ‘AFC,’ creating a visually striking and meticulously crafted logomark that reflects the essence of the Confederation’s identity.
 
Brought to life through a vibrant combination of solid colours and gradient treatments, and complemented by a refreshed colour palette, the logo exudes strength, confidence and modernity. It delivers a premium aesthetic that resonates with the gravitas and recognition the AFC deserves, not just across Asia, but on the global stage.
 
The updated colour selection introduces a rich blue with a subtle hint of purple alongside premium tones of gold, linen, fluorescent blue and pure white as the core colours for the AFC’s new identity.
 
Designed with flexibility in mind, the new AFC corporate brand effortlessly adapts to diverse applications and touchpoints, meeting the wide ranging implementation needs of the AFC. This dynamic approach ensures the brand remains impactful, cohesive, and fresh, offering a balance of simplicity and sophistication.

Courtesy AFC

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AFC ushers in 2025 with unveiling of new brand identity

AIPS ASIA News:

The Asian Football Confederation (AFC) has heralded 2025 by signalling the start of a brand new era today with the unveiling of a new logo and identity to reflect and reinforce the continued trajectory of the Confederation’s progress and rising standards in the coming years.


This latest milestone marks the Confederation’s first logo evolution in more than 23 years and only the second time in history that the AFC corporate brand has transformed following the introduction of its ‘shield’ logo shortly after its formation in 1954, which was subsequently updated in 2001.
 
Underlining the AFC’s commitment to engage with the most populous Continent and the largest football community in the world through the power of the beautiful game, the goal of the AFC’s new corporate brand identity is to establish a more modern, sophisticated and refined presence whilst also strengthening its connection with tomorrow’s generation of passionate fans, players and all stakeholders.
 
AFC President Shaikh Salman bin Ebrahim Al Khalifa, who alongside the AFC Executive Committee was presented with the new visual identity at its fifth meeting last month, said: “Across all levels of football, whether it is through the revamped club and national teams’ competitions, or the reforms of the AFC Statutes and the enhanced support to our Member Associations and Regional Associations, there is no denying that the AFC is at a pivotal point in our growth.
 
“Never in the history of the Asian game have we introduced more strategic reforms than we have in recent years, so it is vital for us to embrace a new identity and brand that truly reflects the transformative journey that we are well poised to undertake in the coming decade.
 
“Our Vision for the future remains resolute: we want to be a model Confederation in the world of football, we want to ensure our Asian teams succeed on the world stage, and to confirm football as Asia’s number one sport, and this new logo represents our bold ambitions to take the Asian game to unparalleled levels of excellence and success.
 
“On behalf of the Asian football family, I would like to express my best wishes to the valued stakeholders of Asian football – from our passionate fans, our world-class players and officials, our valued sponsors, broadcast and media partners – for a prosperous new year and I rally everyone to embark on this new and exciting future with the AFC.”
 
Overview of the AFC’s corporate brand identity
 
The AFC connects the largest, most diverse Continent on the planet through football. Bringing together and uniting the best of Asian football, the AFC acts as the connective thread that runs across this incredibly rich, diverse and vibrant tapestry. It is the heartbeat of this living, breathing network, the thread that binds Asian football together and drives it forward.
 
The AFC’s new logo is a bold embodiment of the brand idea: “Connecting Asia through the Power of Football”. Inspired by the unifying spirit of the game, the design captures the essence of football as a universal connector, with the AFC serving as the thread that weaves the Continent together.
 
The logo’s distinctive mark represents a dynamic thread or ribbon, tracing the fluid movements of players on the pitch, which seamlessly folds to form the letters ‘AFC,’ creating a visually striking and meticulously crafted logomark that reflects the essence of the Confederation’s identity.
 
Brought to life through a vibrant combination of solid colours and gradient treatments, and complemented by a refreshed colour palette, the logo exudes strength, confidence and modernity. It delivers a premium aesthetic that resonates with the gravitas and recognition the AFC deserves, not just across Asia, but on the global stage.
 
The updated colour selection introduces a rich blue with a subtle hint of purple alongside premium tones of gold, linen, fluorescent blue and pure white as the core colours for the AFC’s new identity.
 
Designed with flexibility in mind, the new AFC corporate brand effortlessly adapts to diverse applications and touchpoints, meeting the wide ranging implementation needs of the AFC. This dynamic approach ensures the brand remains impactful, cohesive, and fresh, offering a balance of simplicity and sophistication.

Courtesy AFC

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Jeonbuk State, in collaboration with the Jeonbuk State Office of Education and Jeonbuk Physicl Education Middle & High School, is continuing international exchange and friendship through sports by delivering sports equipment donated by students to youth in three African nations. On the 5th, the State and the Office of Education held a send-off ceremony at Jeonbuk Sports Middle & High School for the project titled “Re; Play Together, Jeonbuk Sports Friendship Gifts,” shipping the items to Zimbabwe, Kenya, and Namibia. The theme, ‘Re; Play Together,’ signifies resuming games (Re; Play) that had been halted due to a shortage of soccer balls and sports gear, this time together with Jeonbuk.

This initiative goes beyond mere material support; it aims to practice solidarity and friendship across borders through sports and to expand the foundation for exchange among future generations. In particular, sharing equipment that students actually used spreads the value of sharing while extending Jeonbuk’s international sports diplomacy into schools and the local community. The project originated from visits last year by officials from Zimbabwe and Namibia, with whom Jeonbuk has maintained international sports exchanges. During their visit to Jeonbuk Sports Middle & High School, they requested support for sports equipment. Students readily agreed to contribute, leading to a broader international exchange program supported by the State, the Office of Education, and the school. The donated items total 616 pieces across 12 sports, including soccer, taekwondo, shooting, archery, swimming, etc. —comprising both gear previously used by students and new items collected for this project. The equipment will be delivered to the Ministry of Sport, Recreation, Arts and Culture and National Olympic Committees of each country via Zimbabwean diplomatic missions and international shipping. It will then be distributed to young athletes and youth active in organizations such as the Kirsty Coventry Academy in Zimbabwe, the Waitaka Taekwondo Club in Kenya, and the MTC Hopsol Youth Soccer League in Namibia.

Kim Jong-phil, Director General of Jeonbuk State’s 2036 Summer Olympics Bid Department, stated: “I hope the precious sports items that nurtured the dreams of our Jeonbuk students will serve as a new source of hope for African youth. Moving forward, we will continue to promote international exchange through sports, guided by the International Olympic Committee’s (IOC) core values of inclusion and solidarity.” Im Young-gun, Director of Arts, Physical Ed & Health Division at the Jeonbuk State Office of Education, said, “It was a meaningful opportunity for our students to put into practice the spirit of sportsmanship through sharing and caring while developing a global perspective. We hope that the students’ small but heartfelt gesture will be warmly received by young people in Africa.”

Meanwhile, Jeonbuk State has been steadily expanding its international sports network by dispatching a Taekwondo demonstration team to the World Taekwondo U-21 Championship in Kenya, participating in the World Union of Olympic Cities General Assembly, and broadening sports exchanges with African nations. Starting with the “Sports Friendship Gift” pilot project, Jeonbuk State plans to consider expanding the countries and sports covered by the initiative, while also promoting the hosting of international sporting events and exchange programs inviting young athletes from overseas, with the goal of developing Jeonbuk into a specialized international sports city.

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