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Jeonbuk State, in collaboration with the Jeonbuk State Office of Education and Jeonbuk Physicl Education Middle & High School, is continuing international exchange and friendship through sports by delivering sports equipment donated by students to youth in three African nations. On the 5th, the State and the Office of Education held a send-off ceremony at Jeonbuk Sports Middle & High School for the project titled “Re; Play Together, Jeonbuk Sports Friendship Gifts,” shipping the items to Zimbabwe, Kenya, and Namibia. The theme, ‘Re; Play Together,’ signifies resuming games (Re; Play) that had been halted due to a shortage of soccer balls and sports gear, this time together with Jeonbuk.

This initiative goes beyond mere material support; it aims to practice solidarity and friendship across borders through sports and to expand the foundation for exchange among future generations. In particular, sharing equipment that students actually used spreads the value of sharing while extending Jeonbuk’s international sports diplomacy into schools and the local community. The project originated from visits last year by officials from Zimbabwe and Namibia, with whom Jeonbuk has maintained international sports exchanges. During their visit to Jeonbuk Sports Middle & High School, they requested support for sports equipment. Students readily agreed to contribute, leading to a broader international exchange program supported by the State, the Office of Education, and the school. The donated items total 616 pieces across 12 sports, including soccer, taekwondo, shooting, archery, swimming, etc. —comprising both gear previously used by students and new items collected for this project. The equipment will be delivered to the Ministry of Sport, Recreation, Arts and Culture and National Olympic Committees of each country via Zimbabwean diplomatic missions and international shipping. It will then be distributed to young athletes and youth active in organizations such as the Kirsty Coventry Academy in Zimbabwe, the Waitaka Taekwondo Club in Kenya, and the MTC Hopsol Youth Soccer League in Namibia.

Kim Jong-phil, Director General of Jeonbuk State’s 2036 Summer Olympics Bid Department, stated: “I hope the precious sports items that nurtured the dreams of our Jeonbuk students will serve as a new source of hope for African youth. Moving forward, we will continue to promote international exchange through sports, guided by the International Olympic Committee’s (IOC) core values of inclusion and solidarity.” Im Young-gun, Director of Arts, Physical Ed & Health Division at the Jeonbuk State Office of Education, said, “It was a meaningful opportunity for our students to put into practice the spirit of sportsmanship through sharing and caring while developing a global perspective. We hope that the students’ small but heartfelt gesture will be warmly received by young people in Africa.”

Meanwhile, Jeonbuk State has been steadily expanding its international sports network by dispatching a Taekwondo demonstration team to the World Taekwondo U-21 Championship in Kenya, participating in the World Union of Olympic Cities General Assembly, and broadening sports exchanges with African nations. Starting with the “Sports Friendship Gift” pilot project, Jeonbuk State plans to consider expanding the countries and sports covered by the initiative, while also promoting the hosting of international sporting events and exchange programs inviting young athletes from overseas, with the goal of developing Jeonbuk into a specialized international sports city.

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#AsianCup2023 smashes historic 1.5 billion engagement mark

AIPS ASIA News:
Digital engagement at the AFC Asian Cup Qatar 2023™ nearly doubles from last edition after just 10 days of ongoing tournament
The AFC Asian Cup Qatar 2023™ has engaged with more fans than ever before after just 10 days of competition with impressions on the Asian Football Confederation (AFC)’s digital channels exceeding the 1.5 billion mark – making it the first AFC competition to reach the breakthrough milestone.

Reinforcing the undeniable passion that exists for football on the Continent, the landmark achievement not only shatters but almost doubles the previous record of 836 million impressions set during the entirety of the 2019 edition in the United Arab Emirates.

Datuk Seri Windsor John, the AFC General Secretary said: “Football is ultimately the people’s game and the AFC, through its Vision, shares the firm belief that fans are the heartbeat of the beautiful game.

“We know that we must speak to our fans in a language they understand and on platforms they populate, and we are resolute towards creating more innovative ways to not only strengthen our engagement but grow the fanbase of Asian football with each passing edition of our flagship men’s competition.”

Leading the way in engagement was the AFC Asian Cup™ Facebook platform, which registered 266 million impressions and 56.6 million video views, representing a staggering rise of 48% from the 2019 edition.

The Continent’s passionate fans also made their voices heard on the AFC Asian Cup™ Instagram and YouTube channels, with 259 million and 473 million impressions respectively, while X platform received a combined impressions of 95.5 million and Chinese platforms, Weibo and Douyin gathered a total of 281 million.

In recognising the sheer diversity of the Continent, the wide-ranging multi-platforms and localised-language approach has played a pivotal role in the exponential rise in engagement figures. For the first time in AFC Asian Cup™ history, the AFC’s digital media coverage has been made available in 13 different languages across 11 platforms, namely Facebook, Instagram, X, Tiktok, Snapchat, Telegram, Threads, YouTube, Weibo, Douyin and Toutiao.

Additionally, in line with the latest digital trends, AFC’s first-ever app, the AFC LIVE App which is available in English and Arabic, has been downloaded by more than 100,000 users. Through the AFC LIVE app, interactive initiatives which include Football Fantasy and Match Predictor have been launched to further galvanise the Asian football community.

At the same time, the AFC Asian Cup™ YouTube page achieved a significant milestone of acquiring over 1 million subscribers just four days after the start of the tournament. Similarly, the AFC Asian Cup™ Instagram page, which offers a geo-gated feature, is also on the verge of reaching the 1 million follower mark. This is a testament to the immense popularity of the AFC Asian Cup™ and the growing interest in Asian football.

The latest figures unanimously place the AFC Asian Cup Qatar 2023™ as the most engaging ever edition in history. In addition to breaking the attendance record for an opening match, the 18th edition is the most extensively covered showpiece with as many as 60 broadcasters showcasing the riveting action in over 160 territories and nations across the globe.

Courtesy AFC
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#AsianCup2023 smashes historic 1.5 billion engagement mark

AIPS ASIA News:
Digital engagement at the AFC Asian Cup Qatar 2023™ nearly doubles from last edition after just 10 days of ongoing tournament
The AFC Asian Cup Qatar 2023™ has engaged with more fans than ever before after just 10 days of competition with impressions on the Asian Football Confederation (AFC)’s digital channels exceeding the 1.5 billion mark – making it the first AFC competition to reach the breakthrough milestone.

Reinforcing the undeniable passion that exists for football on the Continent, the landmark achievement not only shatters but almost doubles the previous record of 836 million impressions set during the entirety of the 2019 edition in the United Arab Emirates.

Datuk Seri Windsor John, the AFC General Secretary said: “Football is ultimately the people’s game and the AFC, through its Vision, shares the firm belief that fans are the heartbeat of the beautiful game.

“We know that we must speak to our fans in a language they understand and on platforms they populate, and we are resolute towards creating more innovative ways to not only strengthen our engagement but grow the fanbase of Asian football with each passing edition of our flagship men’s competition.”

Leading the way in engagement was the AFC Asian Cup™ Facebook platform, which registered 266 million impressions and 56.6 million video views, representing a staggering rise of 48% from the 2019 edition.

The Continent’s passionate fans also made their voices heard on the AFC Asian Cup™ Instagram and YouTube channels, with 259 million and 473 million impressions respectively, while X platform received a combined impressions of 95.5 million and Chinese platforms, Weibo and Douyin gathered a total of 281 million.

In recognising the sheer diversity of the Continent, the wide-ranging multi-platforms and localised-language approach has played a pivotal role in the exponential rise in engagement figures. For the first time in AFC Asian Cup™ history, the AFC’s digital media coverage has been made available in 13 different languages across 11 platforms, namely Facebook, Instagram, X, Tiktok, Snapchat, Telegram, Threads, YouTube, Weibo, Douyin and Toutiao.

Additionally, in line with the latest digital trends, AFC’s first-ever app, the AFC LIVE App which is available in English and Arabic, has been downloaded by more than 100,000 users. Through the AFC LIVE app, interactive initiatives which include Football Fantasy and Match Predictor have been launched to further galvanise the Asian football community.

At the same time, the AFC Asian Cup™ YouTube page achieved a significant milestone of acquiring over 1 million subscribers just four days after the start of the tournament. Similarly, the AFC Asian Cup™ Instagram page, which offers a geo-gated feature, is also on the verge of reaching the 1 million follower mark. This is a testament to the immense popularity of the AFC Asian Cup™ and the growing interest in Asian football.

The latest figures unanimously place the AFC Asian Cup Qatar 2023™ as the most engaging ever edition in history. In addition to breaking the attendance record for an opening match, the 18th edition is the most extensively covered showpiece with as many as 60 broadcasters showcasing the riveting action in over 160 territories and nations across the globe.

Courtesy AFC
Videos
”More>>”

Jeonbuk State, in collaboration with the Jeonbuk State Office of Education and Jeonbuk Physicl Education Middle & High School, is continuing international exchange and friendship through sports by delivering sports equipment donated by students to youth in three African nations. On the 5th, the State and the Office of Education held a send-off ceremony at Jeonbuk Sports Middle & High School for the project titled “Re; Play Together, Jeonbuk Sports Friendship Gifts,” shipping the items to Zimbabwe, Kenya, and Namibia. The theme, ‘Re; Play Together,’ signifies resuming games (Re; Play) that had been halted due to a shortage of soccer balls and sports gear, this time together with Jeonbuk.

This initiative goes beyond mere material support; it aims to practice solidarity and friendship across borders through sports and to expand the foundation for exchange among future generations. In particular, sharing equipment that students actually used spreads the value of sharing while extending Jeonbuk’s international sports diplomacy into schools and the local community. The project originated from visits last year by officials from Zimbabwe and Namibia, with whom Jeonbuk has maintained international sports exchanges. During their visit to Jeonbuk Sports Middle & High School, they requested support for sports equipment. Students readily agreed to contribute, leading to a broader international exchange program supported by the State, the Office of Education, and the school. The donated items total 616 pieces across 12 sports, including soccer, taekwondo, shooting, archery, swimming, etc. —comprising both gear previously used by students and new items collected for this project. The equipment will be delivered to the Ministry of Sport, Recreation, Arts and Culture and National Olympic Committees of each country via Zimbabwean diplomatic missions and international shipping. It will then be distributed to young athletes and youth active in organizations such as the Kirsty Coventry Academy in Zimbabwe, the Waitaka Taekwondo Club in Kenya, and the MTC Hopsol Youth Soccer League in Namibia.

Kim Jong-phil, Director General of Jeonbuk State’s 2036 Summer Olympics Bid Department, stated: “I hope the precious sports items that nurtured the dreams of our Jeonbuk students will serve as a new source of hope for African youth. Moving forward, we will continue to promote international exchange through sports, guided by the International Olympic Committee’s (IOC) core values of inclusion and solidarity.” Im Young-gun, Director of Arts, Physical Ed & Health Division at the Jeonbuk State Office of Education, said, “It was a meaningful opportunity for our students to put into practice the spirit of sportsmanship through sharing and caring while developing a global perspective. We hope that the students’ small but heartfelt gesture will be warmly received by young people in Africa.”

Meanwhile, Jeonbuk State has been steadily expanding its international sports network by dispatching a Taekwondo demonstration team to the World Taekwondo U-21 Championship in Kenya, participating in the World Union of Olympic Cities General Assembly, and broadening sports exchanges with African nations. Starting with the “Sports Friendship Gift” pilot project, Jeonbuk State plans to consider expanding the countries and sports covered by the initiative, while also promoting the hosting of international sporting events and exchange programs inviting young athletes from overseas, with the goal of developing Jeonbuk into a specialized international sports city.

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