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Jeonbuk State, in collaboration with the Jeonbuk State Office of Education and Jeonbuk Physicl Education Middle & High School, is continuing international exchange and friendship through sports by delivering sports equipment donated by students to youth in three African nations. On the 5th, the State and the Office of Education held a send-off ceremony at Jeonbuk Sports Middle & High School for the project titled “Re; Play Together, Jeonbuk Sports Friendship Gifts,” shipping the items to Zimbabwe, Kenya, and Namibia. The theme, ‘Re; Play Together,’ signifies resuming games (Re; Play) that had been halted due to a shortage of soccer balls and sports gear, this time together with Jeonbuk.

This initiative goes beyond mere material support; it aims to practice solidarity and friendship across borders through sports and to expand the foundation for exchange among future generations. In particular, sharing equipment that students actually used spreads the value of sharing while extending Jeonbuk’s international sports diplomacy into schools and the local community. The project originated from visits last year by officials from Zimbabwe and Namibia, with whom Jeonbuk has maintained international sports exchanges. During their visit to Jeonbuk Sports Middle & High School, they requested support for sports equipment. Students readily agreed to contribute, leading to a broader international exchange program supported by the State, the Office of Education, and the school. The donated items total 616 pieces across 12 sports, including soccer, taekwondo, shooting, archery, swimming, etc. —comprising both gear previously used by students and new items collected for this project. The equipment will be delivered to the Ministry of Sport, Recreation, Arts and Culture and National Olympic Committees of each country via Zimbabwean diplomatic missions and international shipping. It will then be distributed to young athletes and youth active in organizations such as the Kirsty Coventry Academy in Zimbabwe, the Waitaka Taekwondo Club in Kenya, and the MTC Hopsol Youth Soccer League in Namibia.

Kim Jong-phil, Director General of Jeonbuk State’s 2036 Summer Olympics Bid Department, stated: “I hope the precious sports items that nurtured the dreams of our Jeonbuk students will serve as a new source of hope for African youth. Moving forward, we will continue to promote international exchange through sports, guided by the International Olympic Committee’s (IOC) core values of inclusion and solidarity.” Im Young-gun, Director of Arts, Physical Ed & Health Division at the Jeonbuk State Office of Education, said, “It was a meaningful opportunity for our students to put into practice the spirit of sportsmanship through sharing and caring while developing a global perspective. We hope that the students’ small but heartfelt gesture will be warmly received by young people in Africa.”

Meanwhile, Jeonbuk State has been steadily expanding its international sports network by dispatching a Taekwondo demonstration team to the World Taekwondo U-21 Championship in Kenya, participating in the World Union of Olympic Cities General Assembly, and broadening sports exchanges with African nations. Starting with the “Sports Friendship Gift” pilot project, Jeonbuk State plans to consider expanding the countries and sports covered by the initiative, while also promoting the hosting of international sporting events and exchange programs inviting young athletes from overseas, with the goal of developing Jeonbuk into a specialized international sports city.

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Midea becomes Global Supporter of the AFC’s National Team Competitions

AIPS ASIA News:

The Asian Football Confederation (AFC) today announced a new global partnership with Midea, a world-leading brand in white goods, vacuum cleaners and kitchen appliances.


This multi-year agreement will see Midea expand its existing partnership as a Global Supporter of the AFC’s club competitions to also cover the Confederation’s national team competitions, which include the AFC Asian Cup Saudi Arabia 2027™, the AFC Asian Qualifiers™ – Road to 26, the AFC U23 Asian Cup™ 2026 and 2028 and the AFC Women’s Asian Cup Australia 2026™.

In addition, the partnership comprises the AFC’s age-group and futsal competitions, including the AFC U20 Asian Cup™ 2027, the AFC U17 Asian Cup™ 2026, 2027 and 2028, the AFC U17 Women’s Asian Cup™ 2026, 2027 and 2028, the AFC U20 Women’s Asian Cup™ 2026 and 2028 and last but not the least, the 2026 and 2028 editions of the AFC Futsal Asian Cup™.

As a Global Supporter, Midea will have exclusive rights to promote its brand and certain products across all of the AFC’s national team competitions worldwide, strengthening its global footprint and fostering deeper connections with football fans across the globe.

Datuk Seri Windsor John, the AFC General Secretary, said: “The AFC is delighted to strengthen our partnership with Midea, and we truly appreciate its belief in the exciting future that lies ahead for Asian football.

“Across our national team competitions, we have witnessed rising playing standards and greater connection with our passionate fanbase, and we are eager to collaborate with innovative organisations like Midea to deliver more unforgettable moments for all our valued stakeholders.”

Lewis Fu, President of Midea International Business, said: “Midea strongly believes that the next four years are set to be an important part of AFC’s footballing history. With the most closely contested AFC Asian Qualifiers™ – Road to 26, an AFC Women’s Asian Cup™ in Australia that will inspire a new generation, and an AFC Asian Cup™ in Saudi Arabia that promises to be a historic spectacle, Midea is excited to become part of all the footballing stories that will be written.

“Combined with the club competitions, the future is bright for the AFC, and we look forward to growing together in the coming years as Midea’s home appliance business continues to go from strength to strength across the region,” he added.

Patrick Murphy, CEO of AFG, said: “Following the exciting launch of our partnership with Midea as a Global Supporter of the AFC’s club competitions, we are absolutely delighted to expand this collaboration to include national team competitions. This extension reflects the strength of our partnership and our shared commitment to elevating Asian football on the global stage.”

Courtesy AFC

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Midea becomes Global Supporter of the AFC’s National Team Competitions

AIPS ASIA News:

The Asian Football Confederation (AFC) today announced a new global partnership with Midea, a world-leading brand in white goods, vacuum cleaners and kitchen appliances.


This multi-year agreement will see Midea expand its existing partnership as a Global Supporter of the AFC’s club competitions to also cover the Confederation’s national team competitions, which include the AFC Asian Cup Saudi Arabia 2027™, the AFC Asian Qualifiers™ – Road to 26, the AFC U23 Asian Cup™ 2026 and 2028 and the AFC Women’s Asian Cup Australia 2026™.

In addition, the partnership comprises the AFC’s age-group and futsal competitions, including the AFC U20 Asian Cup™ 2027, the AFC U17 Asian Cup™ 2026, 2027 and 2028, the AFC U17 Women’s Asian Cup™ 2026, 2027 and 2028, the AFC U20 Women’s Asian Cup™ 2026 and 2028 and last but not the least, the 2026 and 2028 editions of the AFC Futsal Asian Cup™.

As a Global Supporter, Midea will have exclusive rights to promote its brand and certain products across all of the AFC’s national team competitions worldwide, strengthening its global footprint and fostering deeper connections with football fans across the globe.

Datuk Seri Windsor John, the AFC General Secretary, said: “The AFC is delighted to strengthen our partnership with Midea, and we truly appreciate its belief in the exciting future that lies ahead for Asian football.

“Across our national team competitions, we have witnessed rising playing standards and greater connection with our passionate fanbase, and we are eager to collaborate with innovative organisations like Midea to deliver more unforgettable moments for all our valued stakeholders.”

Lewis Fu, President of Midea International Business, said: “Midea strongly believes that the next four years are set to be an important part of AFC’s footballing history. With the most closely contested AFC Asian Qualifiers™ – Road to 26, an AFC Women’s Asian Cup™ in Australia that will inspire a new generation, and an AFC Asian Cup™ in Saudi Arabia that promises to be a historic spectacle, Midea is excited to become part of all the footballing stories that will be written.

“Combined with the club competitions, the future is bright for the AFC, and we look forward to growing together in the coming years as Midea’s home appliance business continues to go from strength to strength across the region,” he added.

Patrick Murphy, CEO of AFG, said: “Following the exciting launch of our partnership with Midea as a Global Supporter of the AFC’s club competitions, we are absolutely delighted to expand this collaboration to include national team competitions. This extension reflects the strength of our partnership and our shared commitment to elevating Asian football on the global stage.”

Courtesy AFC

Videos
”More>>”

Jeonbuk State, in collaboration with the Jeonbuk State Office of Education and Jeonbuk Physicl Education Middle & High School, is continuing international exchange and friendship through sports by delivering sports equipment donated by students to youth in three African nations. On the 5th, the State and the Office of Education held a send-off ceremony at Jeonbuk Sports Middle & High School for the project titled “Re; Play Together, Jeonbuk Sports Friendship Gifts,” shipping the items to Zimbabwe, Kenya, and Namibia. The theme, ‘Re; Play Together,’ signifies resuming games (Re; Play) that had been halted due to a shortage of soccer balls and sports gear, this time together with Jeonbuk.

This initiative goes beyond mere material support; it aims to practice solidarity and friendship across borders through sports and to expand the foundation for exchange among future generations. In particular, sharing equipment that students actually used spreads the value of sharing while extending Jeonbuk’s international sports diplomacy into schools and the local community. The project originated from visits last year by officials from Zimbabwe and Namibia, with whom Jeonbuk has maintained international sports exchanges. During their visit to Jeonbuk Sports Middle & High School, they requested support for sports equipment. Students readily agreed to contribute, leading to a broader international exchange program supported by the State, the Office of Education, and the school. The donated items total 616 pieces across 12 sports, including soccer, taekwondo, shooting, archery, swimming, etc. —comprising both gear previously used by students and new items collected for this project. The equipment will be delivered to the Ministry of Sport, Recreation, Arts and Culture and National Olympic Committees of each country via Zimbabwean diplomatic missions and international shipping. It will then be distributed to young athletes and youth active in organizations such as the Kirsty Coventry Academy in Zimbabwe, the Waitaka Taekwondo Club in Kenya, and the MTC Hopsol Youth Soccer League in Namibia.

Kim Jong-phil, Director General of Jeonbuk State’s 2036 Summer Olympics Bid Department, stated: “I hope the precious sports items that nurtured the dreams of our Jeonbuk students will serve as a new source of hope for African youth. Moving forward, we will continue to promote international exchange through sports, guided by the International Olympic Committee’s (IOC) core values of inclusion and solidarity.” Im Young-gun, Director of Arts, Physical Ed & Health Division at the Jeonbuk State Office of Education, said, “It was a meaningful opportunity for our students to put into practice the spirit of sportsmanship through sharing and caring while developing a global perspective. We hope that the students’ small but heartfelt gesture will be warmly received by young people in Africa.”

Meanwhile, Jeonbuk State has been steadily expanding its international sports network by dispatching a Taekwondo demonstration team to the World Taekwondo U-21 Championship in Kenya, participating in the World Union of Olympic Cities General Assembly, and broadening sports exchanges with African nations. Starting with the “Sports Friendship Gift” pilot project, Jeonbuk State plans to consider expanding the countries and sports covered by the initiative, while also promoting the hosting of international sporting events and exchange programs inviting young athletes from overseas, with the goal of developing Jeonbuk into a specialized international sports city.

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