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Jeonbuk State, in collaboration with the Jeonbuk State Office of Education and Jeonbuk Physicl Education Middle & High School, is continuing international exchange and friendship through sports by delivering sports equipment donated by students to youth in three African nations. On the 5th, the State and the Office of Education held a send-off ceremony at Jeonbuk Sports Middle & High School for the project titled “Re; Play Together, Jeonbuk Sports Friendship Gifts,” shipping the items to Zimbabwe, Kenya, and Namibia. The theme, ‘Re; Play Together,’ signifies resuming games (Re; Play) that had been halted due to a shortage of soccer balls and sports gear, this time together with Jeonbuk.

This initiative goes beyond mere material support; it aims to practice solidarity and friendship across borders through sports and to expand the foundation for exchange among future generations. In particular, sharing equipment that students actually used spreads the value of sharing while extending Jeonbuk’s international sports diplomacy into schools and the local community. The project originated from visits last year by officials from Zimbabwe and Namibia, with whom Jeonbuk has maintained international sports exchanges. During their visit to Jeonbuk Sports Middle & High School, they requested support for sports equipment. Students readily agreed to contribute, leading to a broader international exchange program supported by the State, the Office of Education, and the school. The donated items total 616 pieces across 12 sports, including soccer, taekwondo, shooting, archery, swimming, etc. —comprising both gear previously used by students and new items collected for this project. The equipment will be delivered to the Ministry of Sport, Recreation, Arts and Culture and National Olympic Committees of each country via Zimbabwean diplomatic missions and international shipping. It will then be distributed to young athletes and youth active in organizations such as the Kirsty Coventry Academy in Zimbabwe, the Waitaka Taekwondo Club in Kenya, and the MTC Hopsol Youth Soccer League in Namibia.

Kim Jong-phil, Director General of Jeonbuk State’s 2036 Summer Olympics Bid Department, stated: “I hope the precious sports items that nurtured the dreams of our Jeonbuk students will serve as a new source of hope for African youth. Moving forward, we will continue to promote international exchange through sports, guided by the International Olympic Committee’s (IOC) core values of inclusion and solidarity.” Im Young-gun, Director of Arts, Physical Ed & Health Division at the Jeonbuk State Office of Education, said, “It was a meaningful opportunity for our students to put into practice the spirit of sportsmanship through sharing and caring while developing a global perspective. We hope that the students’ small but heartfelt gesture will be warmly received by young people in Africa.”

Meanwhile, Jeonbuk State has been steadily expanding its international sports network by dispatching a Taekwondo demonstration team to the World Taekwondo U-21 Championship in Kenya, participating in the World Union of Olympic Cities General Assembly, and broadening sports exchanges with African nations. Starting with the “Sports Friendship Gift” pilot project, Jeonbuk State plans to consider expanding the countries and sports covered by the initiative, while also promoting the hosting of international sporting events and exchange programs inviting young athletes from overseas, with the goal of developing Jeonbuk into a specialized international sports city.

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Inaugural AFC Football eSports Forum sets sights on charting exciting future

AIPS ASIA News:

The Asian Football Confederation (AFC)’s commitment to strengthen its engagement with passionate audiences in the virtual realm reached a significant milestone on Tuesday with the conclusion of the first-ever AFC Football eSports Forum in Kuala Lumpur, Malaysia.


Building on the successful launch of the AFC eAsian Cup earlier this year alongside the AFC Asian Cup Qatar 2023™, the two-day forum brought together key stakeholders and eSports experts to explore ways to strengthen and expand the Football eSports ecosystem in Asia.

Featuring an exciting line-up of speakers from leading eSports organisations as well as AFC Member Associations (MAs), the event commenced with an introductory session aimed at familiarising the participants with the Confederation’s Football eSports strategy. 

“Earlier this year, we marked the beginning of a new chapter in the Confederation’s rich legacy when we introduced the AFC eAsian Cup,” said AFC Deputy General Secretary Shin Man Gil.

“It demonstrated the immense potential of eSports and opened the doors to welcome a whole new section of fans. We must embrace digital innovations to expand the reach of our sport and deepen our connection with fans, especially with our younger audience.”

A session reviewing key moments from the AFC eAsian Cup provided the backdrop for a presentation by the Football Association of Indonesia on cultivating Football eSports talent in the Southeast Asian nation, which, with a thriving eSports culture, clinched the inaugural title.

This was followed by knowledge-sharing exercises, including insights from the United Arab Emirates Football Association.

“Listening to the success stories of our peers has been incredibly inspiring and we will return from this Forum with a wealth of knowledge that will surely contribute to enhancing our respective football eSports initiatives,” said Pranav Jayachandran of the All India Football Federation. 

“The world of football eSports is continuously expanding and to be part of this process is really exciting. 

“The AFC eAsian Cup was not only a thrilling experience but also signalled the immense potential of Asian teams, and we are all eager to see how this ecosystem evolves in the future.”

Proceedings on the second day began with KONAMI highlighting the latest updates to its flagship football video game, eFootball™, which now includes the AFC Champions League Elite™ and the AFC Champions League Two™. 

In yet another insightful session, participants were introduced to innovative approaches for leveraging digital platforms to engage younger audiences effectively. 

With the Confederation also set to launch its inaugural club-focused event, the AFC eChampions League Elite in April – May 2025, the AFC Football eSports Forum provided participants with valuable inputs to further enhance their Football eSports systems, thereby underlining the Confederation’s commitment towards providing tailored support to its MAs for their success on the world’s biggest stages.  

Courtesy AFC

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Inaugural AFC Football eSports Forum sets sights on charting exciting future

AIPS ASIA News:

The Asian Football Confederation (AFC)’s commitment to strengthen its engagement with passionate audiences in the virtual realm reached a significant milestone on Tuesday with the conclusion of the first-ever AFC Football eSports Forum in Kuala Lumpur, Malaysia.


Building on the successful launch of the AFC eAsian Cup earlier this year alongside the AFC Asian Cup Qatar 2023™, the two-day forum brought together key stakeholders and eSports experts to explore ways to strengthen and expand the Football eSports ecosystem in Asia.

Featuring an exciting line-up of speakers from leading eSports organisations as well as AFC Member Associations (MAs), the event commenced with an introductory session aimed at familiarising the participants with the Confederation’s Football eSports strategy. 

“Earlier this year, we marked the beginning of a new chapter in the Confederation’s rich legacy when we introduced the AFC eAsian Cup,” said AFC Deputy General Secretary Shin Man Gil.

“It demonstrated the immense potential of eSports and opened the doors to welcome a whole new section of fans. We must embrace digital innovations to expand the reach of our sport and deepen our connection with fans, especially with our younger audience.”

A session reviewing key moments from the AFC eAsian Cup provided the backdrop for a presentation by the Football Association of Indonesia on cultivating Football eSports talent in the Southeast Asian nation, which, with a thriving eSports culture, clinched the inaugural title.

This was followed by knowledge-sharing exercises, including insights from the United Arab Emirates Football Association.

“Listening to the success stories of our peers has been incredibly inspiring and we will return from this Forum with a wealth of knowledge that will surely contribute to enhancing our respective football eSports initiatives,” said Pranav Jayachandran of the All India Football Federation. 

“The world of football eSports is continuously expanding and to be part of this process is really exciting. 

“The AFC eAsian Cup was not only a thrilling experience but also signalled the immense potential of Asian teams, and we are all eager to see how this ecosystem evolves in the future.”

Proceedings on the second day began with KONAMI highlighting the latest updates to its flagship football video game, eFootball™, which now includes the AFC Champions League Elite™ and the AFC Champions League Two™. 

In yet another insightful session, participants were introduced to innovative approaches for leveraging digital platforms to engage younger audiences effectively. 

With the Confederation also set to launch its inaugural club-focused event, the AFC eChampions League Elite in April – May 2025, the AFC Football eSports Forum provided participants with valuable inputs to further enhance their Football eSports systems, thereby underlining the Confederation’s commitment towards providing tailored support to its MAs for their success on the world’s biggest stages.  

Courtesy AFC

Videos
”More>>”

Jeonbuk State, in collaboration with the Jeonbuk State Office of Education and Jeonbuk Physicl Education Middle & High School, is continuing international exchange and friendship through sports by delivering sports equipment donated by students to youth in three African nations. On the 5th, the State and the Office of Education held a send-off ceremony at Jeonbuk Sports Middle & High School for the project titled “Re; Play Together, Jeonbuk Sports Friendship Gifts,” shipping the items to Zimbabwe, Kenya, and Namibia. The theme, ‘Re; Play Together,’ signifies resuming games (Re; Play) that had been halted due to a shortage of soccer balls and sports gear, this time together with Jeonbuk.

This initiative goes beyond mere material support; it aims to practice solidarity and friendship across borders through sports and to expand the foundation for exchange among future generations. In particular, sharing equipment that students actually used spreads the value of sharing while extending Jeonbuk’s international sports diplomacy into schools and the local community. The project originated from visits last year by officials from Zimbabwe and Namibia, with whom Jeonbuk has maintained international sports exchanges. During their visit to Jeonbuk Sports Middle & High School, they requested support for sports equipment. Students readily agreed to contribute, leading to a broader international exchange program supported by the State, the Office of Education, and the school. The donated items total 616 pieces across 12 sports, including soccer, taekwondo, shooting, archery, swimming, etc. —comprising both gear previously used by students and new items collected for this project. The equipment will be delivered to the Ministry of Sport, Recreation, Arts and Culture and National Olympic Committees of each country via Zimbabwean diplomatic missions and international shipping. It will then be distributed to young athletes and youth active in organizations such as the Kirsty Coventry Academy in Zimbabwe, the Waitaka Taekwondo Club in Kenya, and the MTC Hopsol Youth Soccer League in Namibia.

Kim Jong-phil, Director General of Jeonbuk State’s 2036 Summer Olympics Bid Department, stated: “I hope the precious sports items that nurtured the dreams of our Jeonbuk students will serve as a new source of hope for African youth. Moving forward, we will continue to promote international exchange through sports, guided by the International Olympic Committee’s (IOC) core values of inclusion and solidarity.” Im Young-gun, Director of Arts, Physical Ed & Health Division at the Jeonbuk State Office of Education, said, “It was a meaningful opportunity for our students to put into practice the spirit of sportsmanship through sharing and caring while developing a global perspective. We hope that the students’ small but heartfelt gesture will be warmly received by young people in Africa.”

Meanwhile, Jeonbuk State has been steadily expanding its international sports network by dispatching a Taekwondo demonstration team to the World Taekwondo U-21 Championship in Kenya, participating in the World Union of Olympic Cities General Assembly, and broadening sports exchanges with African nations. Starting with the “Sports Friendship Gift” pilot project, Jeonbuk State plans to consider expanding the countries and sports covered by the initiative, while also promoting the hosting of international sporting events and exchange programs inviting young athletes from overseas, with the goal of developing Jeonbuk into a specialized international sports city.

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